Royal Mint Launches London 2012 Olympic and Paralympic Games Commemorative Coin Program in the U.S. - Names Authorized Distributor


    LOS ANGELES, Aug. 7 /CNW/ -- The Royal Mint today officially launched its
London 2012 Olympic and Paralympic Games Commemorative Coinage Program in the
U.S. at the American Numismatic Association's World's Fair of Money being held
this week at the Los Angeles Convention Center.

    Jonathan Cockcroft, head of Commemorative Coin Sales for the Royal Mint
stated, "We are pleased to announce the launch of the 2012 Commemorative Coin
Program for the London Olympic Games, and we are also excited to announce that has been selected to be an authorized distributor for this
program. A key factor in choosing GovMint is the firm's proven success
marketing official coins of the Beijing 2008 Olympic Games."

    Nicholas Bruyer, CEO of added, "We are thrilled to be named
by the Royal Mint as an authorized distributor. To be partnered with one of
the world's premiere Mints, an institution with over a thousand-year history,
is a great honor in and of itself. The Royal Mint has created a spectacular
program to commemorate the London Olympic Games. They've taken the coin
designs to the next level, really cutting edge. The different series will
match the interest of virtually every collector. This is one of the most
comprehensive Olympic coin programs that I've seen in my 35-year career."

    There are many "Firsts" with this 2012 Olympic and Paralympic Games coin
program. For the first time in history, an official "Handover" coin has been
minted, the design of which shows the Olympic Flag being handed over from the
2008 Beijing Games to the London 2012 Games. The Royal Mint is also producing
a four-year series of "Countdown" coins, the designs of which show the
numerals 3, 2, 1, counting down each year to the London 2012 Games. These
coins show colorization for the first time ever on coins of the United

    As the Games approach, other exciting programs will be unveiled,
including a massive, first-ever 29 coin sports series with each coin
commemorating an individual Games event.

    The Royal Mint

    More than 1,000 years of experience have made the Royal Mint a leader in
the art of coin minting, with its high quality work recognized and valued

    A tradition of craftsmanship and artistry built up over centuries
underlies the Royal Mint's international reputation. It is the world's leading
export mint, whose work is prized both by the collectors who seek out its
limited-edition Proof coins, and the scores of countries and issuing
authorities who are its customers.

    The Mint also produces official medals and seals, a role that reflects
its long-standing position as part of the fabric of Britain.

 is America's premier distributor of coins worldwide.  Founded
in 1984, the Minnesota company was the leading U.S. distributor for the 2008
Beijing and 2000 Sydney Summer Olympic Games. GovMint is also a marketing
partner of Odyssey Marine Exploration, the world leader in deep-ocean
shipwreck recovery.  Its 225 employees are located in its Burnsville, MN
headquarters and in Richmond, VA. It sells over 2,000 different coins through
its website, mailings, catalog, radio, magazines/newspapers, and call centers.

    Randy Geyen


For further information:

For further information: Randy Geyen of Asset Marketing Services, Inc.,
+1-952-707-7774,, for Web Site:

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