Royal Impressions Chooses Open Text's Artesia Digital Asset Management Solution

    Software Will Enhance Royal Impressions' Customer Support by Managing All
    Marketing Assets - Photos, Graphics, Creative Content - and
    Communications for Its Clients

    CHICAGO, March 29 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX, TSX:
OTC), the largest independent provider of enterprise content management (ECM)
software and solutions, today announced that Royal Impressions, a New
York-based digital printing solutions and marketing services firm, has
selected Open Text's Artesia Digital Asset Management solution (Artesia DAM).
    Over the years, Royal Impressions has evolved from a traditional printing
company to a marketing communications firm focused on strategic one-to-one
marketing initiatives through print, email and the Internet. Royal Impressions
selected the Artesia Digital Asset Management solution to manage all of its
clients' marketing and branding assets within a secure, centralized Web-based
    "The Artesia DAM solution is another value-added service we can offer our
clients," said Christopher DeSantis, President and CEO, Royal Impressions.
"Managing our clients' assets will bring us closer to their overall marketing
and communications strategies, which will allow them to more effectively
deliver on their targeted programs."
    With one-to-one marketing, Royal Impressions uses variable data housed in
databases to target specific messages to its clients' customers. For example,
Royal Impressions manages guest communications through printed materials and
email, for a large U.S. entertainment company that has several resorts and
theme parks. When guests make reservations, their information is collected and
used to push to them targeted images and content that are specific and
relevant to their upcoming trip. If a guest mentioned that his family is
interested in seeing a certain attraction during their trip, the
communications will contain information on that attraction; if another guest
mentioned that she wants to eat at a specific restaurant, the communications
will offer information on that restaurant, and so on.
    Artesia DAM will enable Royal Impressions to efficiently manage and share
the scores of assets that come with each client's campaign including photos,
Adobe Acrobat PDF documents, graphics and email. Additionally, by leveraging
the XMPie functionality of Artesia, Royal Impressions will be able to provide
greater transparency to projects, allowing customers to access proofs or work
in progress to speed the review and approval process.
    "Artesia DAM is integrated into our content management system, which
gives us a solution unique to such customers as the large U.S. entertainment
company we work with. They had specific requirements such as more granular
search capabilities which allowed us to choose Artesia over a few other
vendors. There is quite a bit of functionality that we wanted and that Artesia
delivered," DeSantis continued.
    "Royal Impressions is leading the pack with more targeted, one-to-one
marketing and communications programs," said Scott Bowen, President of Open
Text's Artesia Digital Media Group. "By managing all of its clients' assets
with Artesia DAM, the company will be in a better position to help its clients
really target specific audiences and achieve higher response rates in
marketing campaigns."

    About Royal Impressions
    Royal Impressions provides digital printing solutions and marketing
services to industry-leading companies who rely on the company's knowledge and
expertise to create and deliver high impact marketing communications. Royal
Impression's experience fuels a strong vision of how customized and
personalized communications can be used to increase its clients' return on
investment and to drive their profitability. From initial concept and
strategic development, through program execution and ROI measurement, Royal
Impressions delivers proven results with an unwavering focus on surpassing a
client's expectations.

    About The Artesia Digital Media Group and Open Text
    Open Text(TM) is the world's largest independent provider of Enterprise
Content Management software and solutions. For more information, go to The Artesia Digital Media Group is a leader in enterprise
Digital Asset Management (DAM) solutions that help information-intensive
companies more efficiently manage and deploy their rich media content. For
more information about The Artesia Digital Media Group, go to:

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    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
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For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext. 4266,; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429,; Brian Edwards,
McKenzie Worldwide, (503) 577-4583,

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