Royal & SunAlliance becomes RSA

    TORONTO, June 10 /CNW/ - Royal & Sun Alliance Insurance Company of
Canada, the leading home, car and business insurer has refreshed and updated
its corporate brand and will now simply be known as RSA.
    Royal & SunAlliance was created after the merger between Sun Alliance and
Royal Insurance 10 years ago. Given the fundamental changes that the business
has gone through, it's the right time to modernize our identity to support our
profitable growth strategy. The new brand name and logo will be implemented
with immediate effect.
    "RSA reflects where we are today as a company and where we're headed. Our
new logo reflects an RSA that keeps you moving, protecting what's most
important to you while you get on with the business of living life," says
Rowan Saunders, President & CEO.
    You will see a new logo for RSA and our Ontario-based personal lines
insurer Western Assurance Company, which will now be known as WA. For more
information and to see our brand in action, visit

    About RSA

    The RSA Canada group includes Roins Financial Services Limited, Royal &
Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson
Inc., Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern
Shield Insurance and is part of RSA Insurance Group plc. RSA Canada employs
approximately 3,000 people and is represented by a large network of brokers
across the country. In 2007, the Canadian Group wrote $1.6 billion in direct
premiums with assets exceeding $5.5 billion. Internationally, RSA Insurance
Group plc employs about 22,000 people and has the capability to write business
in 130 countries and in 2007 its net written premiums were $12.5 billion.

For further information:

For further information: Christine Siemiernik, External Communications
Consultant, RSA, (416) 366-7600 ext. 2987, (416) 274-1448 cellular

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