Roots flagship store launches interactive window display from iGotcha Media

    Innovative window display a key component of Roots' carbon credit

    TORONTO and MONTREAL, Sept. 18 /CNW Telbec/ - iGotcha Media, providers of
turn-key interactive digital signage solutions, today announced the launch of
Toronto's first interactive window display at Roots 100 Bloor St. West, an
unofficial celebrity hangout during the 32nd Toronto International Film
Festival. Established in 1973, Roots is Canada's leading lifestyle brand.
Real World Communications will manage the installation and maintenance of the
Roots application.
    Accessible 24/7 from the sidewalk, the Roots interactive window display
redefines window shopping by enabling people to browse and shop regardless of
business hours. The interactive window display is also a key component of the
environmental initiatives that Roots is currently undertaking. In order to
encourage Roots customers to join the "Roots Insider" email list, Roots is
working with Zerofootprint to carbon offset each new subscription with a
credit equal to driving a car a distance of 50 km.
    "The interactive touch screen is an excellent platform to help promote
the launch of our new carbon credit initiative because it is an entirely
paperless way to bring our promotion to one of our stores," says
James Connell, Director, eCommerce, Digital Marketing & New Media at Roots.
"This will also help participants reduce their own footprint. For every person
who takes advantage of this offer, Roots will thank them by offsetting the
equivalent amount of carbon dioxide that would be emitted by driving 50 km,
the average distance shoppers drive to get to one of our stores. This will
make their next shopping trip carbon neutral. These emissions will be balanced
out with ISO certified reforestation credits offered through Zerofootprint's
offsetting program".
    The Roots interactive window display consists of a 60-inch image
projected onto an interactive touch foil affixed to the inside of a window.
This advanced foil provides a touch screen interface and makes the application
responsive to touch from the outside. The results are visually impressive,
with high resolution providing crisp images and fluid motion. Upon touching
the window, the user accesses a menu of interactive options. When not in use,
promotional video content is displayed. Passers-by are exposed to an
innovative and dynamic medium that is far more captivating than traditional
static signage.
    "We are very pleased to be launching iGotcha's interactive touch screen
at our flagship store," said Michael Budman, Roots Co-founder. "As a retailer
who is always looking to enhance the in-store experience for all our
consumers, we recognize the importance of technology. The majority of our
customers are very active online and we believe that they will appreciate this
new medium."
    "The Roots interactive window display allows people to browse, shop and
learn about offsetting their carbon footprint," said Greg Adelstein,
President, iGotcha Media. "Our interactive digital signage solutions engage
prospective customers and passers-by, and are uniquely effective at generating
attention at the street level. It's a direct form of interactive communication
that traditional marketing simply cannot replicate. Furthermore, we are
delighted to be part of an initiative that delivers tangible environmental

    About iGotcha Media

    iGotcha Media develops interactive digital signage solutions for retail
clients and operates the iGotcha Media Network of Hotspots. Founded in 2005,
iGotcha Media is headquartered in Montreal. For more information, please visit, call (514) 667-5924, or write

    About Roots

    Established in 1973 as a natural footwear company, Roots is Canada's
leading lifestyle brand known around the world for its wide range of quality
leather goods, clothing and accessories. Starting as a tiny store in Toronto
selling the Roots Negative Heel Shoe, Roots now has more than 125 stores in
Canada and the United States along with 35 locations in Asia. In addition,
Roots has a state-of-the art leather goods factory and design centre in
Toronto. For more information, visit

    About Zerofootprint

    Zerofootprint is an innovative environmental not-for-profit that works
with organizations and individuals to reduce carbon footprints by proving blue
trip carbon offsets, footprint measurement tools, content and other products
and services. Visit to calculate your personal
footprint. For more information, call Deborah Kaplan at (416) 365-7557.

For further information:

For further information: Media Contacts: Mark Lowe, PRagmatic
Communications for iGotcha Media, (514) 499-9632,; Greg
Adelstein, President, iGotcha Media, (514) 667-5924,

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