Ronco Acquisition Corporation (The New Ronco) Is Formed to Rebuild the Famous Gadget Brands

    SIMI VALLEY, CALIF., September 6 /CNW/ - On August 9th, the Ronco assets
were purchased by Ronco Acquisition Corporation, to form The New Ronco and
rebuild the legendary Company that pioneered famous TV direct marketing and
consumer brands such as the Pocket Fisherman, Veg-o-Matic, and the
groundbreaking Showtime Rotisserie Oven and Six Star Knife set. After a high
profile bankruptcy, consumer and direct marketing veteran, Larry Nusbaum
partnered with Marlin Equity Partners, as the Chief Executive and co-investor
to lead the Company back to profitability.

    Nusbaum states, "We are rebuilding the original vision that Mr. Popeil
created, by marketing a cadre of high quality gadgets and branded housewares
that have historically performed on television. Using Popeil's time tested
business model, we will distribute our proprietary, patented product lines
through multi-channel media and build a New Ronco retail footprint." The
Company was founded and operated by its famous pitchman, Ron Popeil, and
flourished through the 90s and early 2000 until he divested his interest in

    The New Ronco will relaunch the "Ronco Classics Line," leveraging its
established overseas resources and will target new channels of distribution.
The Company will search for innovation at trade shows and welcome ideas from
proven inventors in the space.

    Nusbaum closes, "We have made great progress in a short period, and are
confident we can reinvigorate the brand image, and return the business to
profitability. We intend to build upon Mr. Popeil's original vision of
creating, marketing and selling high quality products that generate long term
consumer loyalty."

    The New Ronco, headquartered in Simi Valley, CA, is a leading consumer
products direct marketer to the housewares, household and kitchen gadgets

For further information:

For further information: Ronco Acquisition Corporation Vivienne DeLuca,
805-433-1030 Ext. 8788

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