Ron Boire Named President, Toys 'R' Us, North America

    Move Designed To Leverage Strengths and Maximize Synergies Between U.S.
and Canadian Operations

    WAYNE, N.J., September 10 /CNW/ - Toys "R" Us, Inc. today announced that
Ron Boire has been named President, Toys "R" Us, North America, effective
immediately. In this new capacity, Mr. Boire will continue to oversee all
merchandising, marketing and operations for the company's 586 stores and
e-commerce business throughout the United States, and will take on additional
responsibility for the company's 67 locations and e-commerce business in
Canada. In addition to his current direct reports, Monika Merz, President,
Toys "R" Us, Canada will now report to Mr. Boire in his new role.

    Jerry Storch, Chairman and Chief Executive Officer, Toys "R" Us, Inc.
said, "Ron is a tremendous business leader who has made significant
improvements in all aspects of our U.S. toy business. We look forward to his
continued leadership in maximizing synergies and identifying best practices to
leverage across our North American businesses."

    Mr. Boire said, "I am extremely excited about the opportunity to
facilitate even more collaboration between our U.S. and Canadian teams in
advancing our toy authority and specialist positions. The innovative new store
formats developed by Monika and her team have been successfully implemented in
our Toys "R" Us stores worldwide, and I look forward to the sharing of ideas
that will result from our combined organizations."

    Mr. Boire, 46, joined Toys "R" Us, Inc. in July 2006 as President of Toys
"R" Us, U.S. Prior to joining Toys "R" Us, Mr. Boire was Executive Vice
President and Global Merchandise Manager for Best Buy. Mr. Boire holds
Master's degrees from Columbia University, Columbia Business School and London
University, London Business School.

    About Toys "R" Us, Inc.

    Toys "R" Us is the world's leading specialty toy retailer. Currently it
sells merchandise through more than 1,500 stores, including 586 stores in the
U.S. and 699 international toy stores, which includes licensed and franchise
stores, and through its Internet site at Babies "R" Us is the
largest baby product specialty store chain in the world and a leader in the
juvenile industry, and sells merchandise through 256 stores in the U.S. as
well as on the Internet at

    This press release contains "forward-looking" statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, which are intended to be covered by the safe
harbors created thereby. All statements herein that are not historical facts,
including statements about our beliefs or expectations, are forward-looking
statements. These statements are subject to risks, uncertainties, and other
factors, including, among others, risks, uncertainties and factors set forth
in our reports and documents filed with the United States Securities and
Exchange Commission (which reports and documents should be read in conjunction
with this press release). We believe that all forward-looking statements are
based on reasonable assumptions when made; however, we caution that it is
impossible to predict actual results or outcomes or the effects of risks,
uncertainties or other factors on anticipated results or outcomes and that,
accordingly, one should not place undue reliance on these statements.
Forward-looking statements speak only as of the date they were made, and we
undertake no obligation to update these statements in light of subsequent
events or developments. Actual results and outcomes may differ materially from
anticipated results or outcomes discussed in any forward-looking statement.

For further information:

For further information: Toys "R" Us, Inc. Kathleen Waugh, 646-366-8823,

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