Magazine debuts Catalyst Cooled paper on June 15th with Special Issue
Devoted to Global Warming
VANCOUVER, June 11 /CNW/ - Wenner Media today announced that it is
printing Rolling Stone magazine on manufactured carbon neutral paper, a
process that adds no carbon dioxide to the atmosphere. Beginning with the
June 28, 2007 issue, Rolling Stone will print on Catalyst Cooled paper, a
planet friendly option from Catalyst Paper. Rolling Stone is the first
mass-marketed magazine to print on carbon neutral paper. The June 28th issue
of the magazine, on newsstands June 15th, will also include a series of
features devoted to the climate change crisis, including a wide ranging
interview with former Vice President Al Gore, an in-depth report on global
warming solutions by environmental advocate Robert F. Kennedy Jr, a special
report on the Bush administration's climate change policy record and
interviews with the organizers of next month's highly anticipated Live Earth
concerts and the top artists performing.
"Rolling Stone has provided a unique window on national affairs for
40 years," said Rolling Stone managing editor, Will Dana. "Today, climate
change is the biggest issue facing our planet and printing our magazine on
carbon-neutral paper is one step that makes business and ecological sense.
Rolling Stone offers cutting edge social commentary on issues that matter and
acts on those where we can make a difference so to be the first magazine to
print on carbon neutral paper is a natural fit for us."
Studies show paper manufacturing accounts for the majority of a
publication's total carbon footprint. Catalyst Cooled paper is manufactured
carbon-neutral, which means during its production it adds no carbon dioxide to
the environment. Catalyst was able to support the Rolling Stone initiative by
first reducing its greenhouse gas emissions by 70 per cent compared to the
1990 Kyoto Protocol baseline year - equivalent to taking 250,000 cars off the
road every year - then offsetting the few remaining direct emissions through a
carefully chosen ecosystem restoration project.
"Catalyst is among a handful of global companies that are recognized as
early reducers of greenhouse gas emissions," said Steve Howard, CEO, The
Climate Group. "Initiatives like Rolling Stone Magazine and Catalyst Paper are
taking are a great step forward in helping to tackle climate change and
connect with consumers in a commercially viable way."
Catalyst Cooled paper has all the positive attributes of other Catalyst
grades - excellent performance on press, lighter basis weights that take less
energy and raw materials to manufacture and transport, elemental chlorine-free
production and the option of 100 per cent certified fibre.
"Advertisers and consumers support, more and more, paper products that
are produced with minimal harm to the environment and with Catalyst Cooled for
Rolling Stone we're able to show that our products are among the most
environmentally responsible in the world," said Richard Garneau, president and
CEO, Catalyst Paper. "Because of our focus on efficiency and renewable energy,
Catalyst is now well-positioned as our customers look for ways to lighten
their own carbon footprint."
Catalyst has engaged with the environmental community on a number of
common interests, including reducing carbon emissions. In 2005, the company
became a WWF Climate Savers partner, joining with 12 major corporations that
are on course to eliminate at least 10 million tons of CO2 emissions annually
by 2010. Catalyst is also among several parties recognized with The Gift to
the Earth, WWF International's highest accolade for conservation outcomes. The
award acknowledges the participatory land use planning process and new
ecosystem-based forest management model in BC's Great Bear Rainforest.
"Catalyst is among those that are at the forefront of turning
sustainability performance into a value proposition that benefits the
marketplace. It started with the logical assumption that making lighter weight
papers uses fewer natural resources with a softer environmental footprint in
the process," said David Ford, CEO of Metafore. "Rolling Stone Magazine's
decision to print on Catalyst Cooled paper shows consumers that businesses are
not waiting to do what's right by the environment."
Rolling Stone prints on Catalyst's Electracote(TM) lightweight coated
paper, produced in Port Alberni, British Columbia.
Rolling Stone has been the leading voice of music and popular culture
since its inception 40 years ago. The magazine features the latest in music
reviews, in-depth interviews, hard-hitting political commentary and
award-winning investigative journalism. Rolling Stone provides all the news
that fits to 14 million readers every two weeks.
Catalyst is a leading producer of mechanical printing papers in North
America, headquartered in Vancouver, British Columbia. The company also
produces market kraft pulp and owns Western Canada's largest paper recycling
facility. With five mills at sites within a 160-kilometre radius on the south
coast of BC, Catalyst has a combined annual capacity of 2.4 million tonnes of
product. Catalyst's common shares trade on the Toronto Stock Exchange under
the symbol CTL.
For further information:
For further information: Lyn Brown, Vice-President, Corporate Relations,
Catalyst Paper, (604) 654-4212; Mark Neschis, Corporate Communications
Director, Wenner Media, (212) 484-3419