Rolex Watches USA: Top 5 Rolex Datejust Watches Purchased in the USA in Q1 2008 are Officially Announced

    Rolex Watches USA: Top 5 Rolex Datejust Watches Purchased in the U.S. in
    Q1 2008 Announced. Rolex Models include the Mens String Diamond Dial
    Rolex Datejust and Ladies Mother of Pearl Rolex Datejust. Rolex Dealers
    report weak overall spending due to economy but strong high-end sales in
    Rolex Datejust category.

    LOS ANGELES, July 31 /CNW/ - Rolex Watches USA: The Top 5 Rolex Datejust
Watch Models demanded by Men and Ladies in America in Q1 2008 were announced
today by Melrose Jewelers,, USA's largest
online rolex retailer and the designer of the Preowned Rolex Standards awards.
    Scott Parham, Head of Market Research at Melrose Jewelers states, "While
we've seen a slowdown in luxury goods spending due to the economy, higher-end
sales pinpointed at the Rolex Datejust line with edgier diamond dial and bezel
additions continue to be robust. Models such as String Diamond Dial Rolex
Datejusts, Channel set diamond bezel Rolex Datejusts, and unique Mother of
Pearl dial Rolex Datejusts and Rolex Day Date Presidents are helping to
re-ignite the mens jewelry industry. People also feel they are getting a
bigger bang for their buck with some of the unique diamond dials and other leading Rolex retailers are beginning to offer."
    The Top 5 Rolex Datejust Watch Models demanded by Men and Ladies in
America in Q1 2008 are:

    1)  Mens Rolex Silver String Diamond Dial Datejust

    2) Mens Rolex Stainless Steel Channel Set Diamond Datejust

    3) Lady Stainless Steel Red Diamond Dial Rolex Datejust

    4) Mens Two Tone MOP (Mother of Pearl) String Diamond Dial Rolex Datejust

    5) Lady Two Tone MOP (Mother of Pearl) Rolex Datejust w/ Oyster Bracelet


    Melrose Jewelers, USA's largest online rolex retailer, has customized
125 Rolex watches for customers according to consumer demand. Each watch has
original and authentic Rolex core components and has aftermarket natural
diamond settings on the dial and bezel as well as a custom color dial. Each
Preowned Rolex watch has been restored to like new Rolex condition and has
undergone a full 2-hour scratch removal process as well as a full
service/overhaul to Rolex factory specifications. Melrose Jewelers Rolex
watches come with a 1-year warranty, a full appraisal from the Los Angeles
International Gemological Laboratory, a full genuine Rolex parts guarantee of
authenticity, as well as a 3-day inspection period during which customers can
make sure their watch is exactly as described. Melrose Jewelers is not a
authorized new Rolex dealer and thus provides its warranty directly through
its store only. Melrose Jewelers intends to complement the jewelry store
offerings of Tiffany's, Zales,, Blue Nile UK, and Signet (Kay
Jewelers & Jared The Galleria) with Rolex wristwatches.

    Retail Inquiries: (To Buy a Rolex Watch):
    Melrose Jewelers USA

    About the Melrose Jewelers Preowned Rolex Standards:

    The Preowned Rolex Awards were designed by Melrose Jewelers, America's
largest online Preowned Rolex watch retailer, in order to award Preowned Rolex
retailers committed to excellence in product quality and product authenticity
disclosure. The 2008 Preowned Rolex Awards Winners are: A and E Watches (A & E
Watches, A&E Watches),Time and Gems (Time & Gems, Time&Gems), Portero,
JomaShop (Joma Shop), Bernard Watch and Stein Diamonds.

    Melrose Jewelers, is a member of the NAWCC (National Association of Watch
Collectors), the MJSA (Manufacturers & Jewelers Association of America) and
the California Sheriff's Association. Melrose Jewelers is not an authorized
agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All
Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches
are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual,
and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch
Dealers can be found at the Rolex website.

For further information:

For further information: MEDIA INQUIRIES: Alexia D., (818) 299-9283

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