Rolex: The Rolex Corporation Sets an Example for Philanthropy Worldwide

    A Culture of Giving Back: Through the Hans Wilsdorf Foundation, Rolex is
    one of the most philanthropic companies in the world.

    LOS ANGELES, Jan. 28 /CNW/ - Rolex: Unknown to most consumers, the Rolex
corporation is one of the most philanthropic companies in the world. In fact,
philanthropy is an intrinsic part of Rolex culture and philosophy that
pervades deep into its organization and every year Rolex gives a large
percentage of its profits directly to charity. Reported by Melrose Jewelers,
USA's No. 1 Online Rolex Retailer,, after the
death of his wife in 1944, Hans Wilsdorf, the founder of the Rolex
corporation, established the Hans Wilsdorf Foundation in which he left all of
his stock in the Rolex corporation, making sure that some of the company's
income would go to charity. The company is still owned by a private trust, and
shares are not traded on any stock exchange. The foundation funnels much of
the profits generated by Rolex into various charitable endeavors. Given that
Rolex is not a publicly held company, exact numbers are not known, but it is
clear they generate huge sums of money for worthy charities. Below, the
descriptions of the two eminent Rolex philanthropic programs are paraphrased
directly from Rolex accounts that describe the programs with a perfect balance
of humility and clarity.
    Through its two primary philanthropic programs, the Awards for Enterprise
and the Mentor and Protégé Arts Initiative, Rolex fosters innovation in
science, exploration, conservation, and the arts worldwide. The Rolex Awards
for Enterprise were created to .......
    This article by John Lavitt can be read in its entirety at the MJ Rolex
Watch Blog:
-philanthropy-and-the-hans-wilsdorf-foundation/ or in the U.K. at

    About Melrose Jewelers:

    Melrose Jewelers sells nearly 400 styles of Rolex <a href="">watches</a> on its website
along with brands including Cartier, Omega, Breitling and Audemars Piguet.
Melrose Jewelers is not an authorized agent or affiliated with Rolex USA,
Rolex S.A., or Rolex International. Rolex Datejust, Rolex Oyster Perpetual,
Rolex Day Date President and Presidential, Rolex Oyster, Rolex Submariner,
Rolex GMT Master, & Rolex Daytona are trademarks of Rolex USA. All Rolex
watches offered by Melrose Jewelers are Preowned; no new Rolex <a href="">watches</a> are
available from Melrose Jewelers.

    About the Melrose Jewelers Rolex Watch Blog:

    The Melrose Jewelers (MJ) <a href="">Rolex</a> Watch Blog is the world's largest
independent news website about Rolex events and Rolex in pop culture. With
over 300 articles and new articles and commentary updated daily, the Melrose
Jewelers Rolex watch blog contains articles about Rolex watches owned by
Barack Obama, John McCain, Danica Patrick, Lindsay Lohan, Lance Armstrong,
Jessica Simpson, Eric Clapton, John Mayer, Cameron Diaz, Justin Timberlake,
Brad Pitt, O.J. Simpson, Madonna, Matt Damon, Drew Barrymore, DJ Am, Tim
Tebow, Colt McCoy, Jay-Z, Jennifer Aniston, Orlando Bloom, Paris Hilton,
Daniel Craig, Tupac Shakur and Wiley.
    Melrose Jewelers has recently launched its Rolex website in Hong Kong,
China at

For further information:

For further information: Vanessa Puzio, Melrose Jewelers,

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