Roland Canada Launches The Future Of Pianos

    V-Piano's Cutting-Edge Technology Provides Unparalleled Sound Quality,
    Control and Customization

    TORONTO, June 11 /CNW/ - Roland Canada Ltd. today unveiled its
groundbreaking V-Piano, the single biggest advancement in the 300-year
evolution of the piano.
    The Roland V-Piano soars above the limits of digital-piano technology
with its proprietary "living piano" core that faithfully replicates every
detail of a contemporary and vintage piano's sound while providing the player
with unprecedented levels of control and customization. With the V-Piano,
decaying sounds linger and fade naturally providing truly accurate, authentic
piano sounds that meet high-level performance standards.
    Players of the V-Piano can customize their own piano using voice
parameters such as tuning, hammer hardness and various resonances. This allows
for easy creation of the desired piano character, plus the ability to switch
easily between desired sounds. This combination of customizable parameters has
never before been available in a digital piano.
    "In the world of the Piano, the Roland V-Piano represents one of the most
significant steps forward in more than 300 years," said Paul McCabe, Roland
Canada President and CEO. "This instrument has been more than a decade in
development - it has taken this time to craft the underlying technology
capable of meeting the demands of the professional player, while opening up
future possibilities that most interest us."
    The V-Piano was the winner of the "Best in Show" award this past January
at the 2009 NAMM Show in Anaheim, California, one of the biggest musical
instrument shows in the world.

    What makes the Roland V-Piano different from other digital pianos?

    Conventional digital pianos use pre-recorded "samples" of notes from an
acoustic piano that are replayed when the same keys are pressed on a digital
piano keyboard.
    Roland V-Piano's "Piano Component Object Sound Modeling" technology
represents a significant advancement in sound creation. Using complex
mathematical models, the Roland V-Piano creates intricate piano sounds from
scratch and in the moment. This allows for not only a more authentic piano
sound, but for unprecedented levels of control. Each of the "core elements"
that make up an acoustic piano sound, such as the strings, hammers, damper,
sound board, and frame are individually modeled and customizable - an
impossible feat for other digital pianos that are largely bound by the
combination of these elements present at the time their samples were recorded.
    This level of customization allows for brand new sound possibilities.
Players can now explore what the piano would sound like if its strings were
made silver instead of the common copper. They can create a very rich- and
full-sounding piano that has three strings for every note, including in the
low register - a physical impossibility for acoustic pianos whose frame and
sound board would basically not be able to handle the tension of tripled
strings in the low register. The ability to tune the entire keyboard, a range
of keys, or each individual note at allows artists to develop completely
unique, signature sounds and to create personalized "sweet spots."
    The V-Piano also features an entirely new keyboard. Not only are the keys
on the keyboard progressively weighted like they are on an acoustic piano -
the lower register keys are heavier than the upper register keys - they also
feature Roland's Ivory Feel technology. Ivory Feel keys are porous like those
of a premium grand piano, providing for an incredibly realistic tactile
experience for the player.
    Beyond the keyboard's mechanics, the V-Piano also features a computer
that is solely dedicated to monitoring the keyboard and studying the way it is
played. This information is then passed onto the V-Piano's sound source which
can then, more faithfully, reproduce not only what a musician is playing, but
how they are playing it.
    The Roland V-Piano can be thought of as the ultimate "all-in-one" piano.
Roland's engineers have meticulously studied the nuances of some of the most
revered pianos from around the world - from vintage to modern-day grand pianos
- and ensured that their particular nuances are possible on the V-Piano. With
this one instrument, musicians can now perform on a virtual showroom of pianos
ranging from the most recognized to the completely unique.
    The Roland V-Piano's suggested retail price is $8,499 CDN (without

    About Roland Canada Ltd.

    Roland is a world leader in the design, manufacture and distribution of
electronic musical instruments, professional audio equipment, multimedia
products and music accessories. The Roland brand family includes Roland, BOSS,
EDIROL by Roland, Rodgers, RSS by Roland, and Cakewalk by Roland. Roland's
impressive line of products includes, but is far from limited to, guitar
effects pedals, electronic percussion, acclaimed digital pianos, synthesizers,
digital mixers and music production software. For more information, contact
Roland Canada Ltd, 5480 Parkwood Way, Richmond BC V6V 2M4, (604) 270-6626
(x102 for media use only),

For further information:

For further information: Doug McGarry, Executive Marketing Manager,
Roland Canada Music Ltd., (604) 307-7557

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