Rogers Video Treats Customers Like Stars



    Exciting new Star Rewards program now available at Rogers Video stores
    across Canada

    RICHMOND, BC, Aug. 28 /CNW/ - Rogers Video today announced the
introduction of its STAR REWARDS customer loyalty program - offering free
movies, games and more - now available at any Rogers Video store across
Canada.
    With each Rogers Video purchase, customers earn STAR REWARDS points. The
concept is pretty simple: collect enough points and you get free movies or
game rentals, or money off purchases.
    "Customer service is paramount to our business, so we wanted to find a
new way to reward our loyal customers," says Marshall Wilmot, Vice President,
Marketing, Rogers Retail. "We are pleased to be able to offer STAR REWARDS and
lead the way in an enhanced retail experience by offering customers big
savings."
    Earning STAR REWARDS is easy. You get one point for every movie or game
rental and two points for every movie or game purchase. Collect 10 points and
get a free movie or game rental and 20 points gets you a free previously
viewed movie or $10 off any new movie or game purchase. The cost to join is
$10, which includes five bonus points.
    Other benefits include: bonus points with purchases, a free kids movie
rental with any regular rental, emails with special offers and promotions sent
to STAR REWARDS customers, and automatic entries into Rogers Video promotions
and contests.

    Rogers Retail, a division of Rogers Cable and a part of the Rogers
Communications group of companies, provides Canadians with an exceptional
retail experience through an unmatched selection of innovative home
entertainment and communications products and services. The company operates
291 Rogers Video, 97 Rogers Plus and 78 Fido stores across Canada, many of
which offer a full-range of Rogers' wireless, cable, telecom and media
products and services. Rogers Video stores also rent and sell DVD movies and
video games and offer a selection of accessories and confectionary products.
For more information, visit www.rogersplus.ca.
    For information about the Rogers group of companies, please visit
www.rogers.com.





For further information:

For further information: Harold Simons, Manager, Communications, Rogers
Retail, tel: (604) 303-2085, mobile: (778) 991-0680, email:
harold.simons@rci.rogers.com

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ROGERS RETAIL

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