Rockwell Automation Completes Sale of Mechanical and Motor Businesses to Baldor Electric Company

    MILWAUKEE, January 31 /CNW/ - Rockwell Automation, Inc. (NYSE:  ROK) today
announced that it has completed the sale of the company's Dodge(R) mechanical
and Reliance Electric(TM) motors and motor repair services businesses to
Baldor Electric Company (NYSE:  BEZ). Rockwell Automation received $1.75 billion
in cash and approximately 1.6 million shares of Baldor common stock from this

    Keith D. Nosbusch, Chairman and Chief Executive Officer of Rockwell
Automation, said, "We are pleased this transaction enables us to sharpen our
focus on architecture, software and intelligent motor control businesses which
provide world-class industrial automation control and information solutions
for our customers."

    For further details, please consult Baldor's press release of January 31,
2007, available at

    This news release contains statements (including certain projections and
business trends) accompanied by such phrases as "believe", "estimate",
"expect", "anticipate", "will", "intend" and other similar expressions, that
are "forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
projected as a result of certain risks and uncertainties, many of which are
beyond our control, including but not limited to:

    --  economic and political changes in global markets where we compete,
such as currency exchange rates, inflation rates, interest rates, recession,
policies of foreign governments and other external factors we cannot control,
and U.S. and local laws affecting our activities abroad and compliance

    --  successful development of advanced technologies and demand for and
market acceptance of new and existing products;

    --  general global and regional economic, business or industry
conditions, including levels of capital spending in industrial markets;

    --  the availability, effectiveness and security of our legacy and future
information technology systems;

    --  competitive product and pricing pressures;

    --  disruption of our operations due to natural disasters, acts of war,
strikes, terrorism, or other causes;

    --  intellectual property infringement claims by others and the ability
to protect our intellectual property;

    --  our ability to successfully address claims by taxing authorities in
the various jurisdictions where we do business;

    --  our ability to attract and retain qualified personnel;

    --  the uncertainties of litigation;

    --  disruption of our North American distribution channel;

    --  the availability and price of components and materials; and

    --  other risks and uncertainties, including but not limited to those
detailed from time to time in our Securities and Exchange Commission filings.

    These forward-looking statements reflect our beliefs as of the date of
filing this release. We undertake no obligation to update or revise any
forward-looking statement, whether as a result of new information, future
events or otherwise.

    Rockwell Automation, Inc. (NYSE:   ROK), is a leading global provider of
industrial automation control and information solutions that help
manufacturers achieve a competitive advantage in their businesses. The company
brings together leading global brands in industrial automation which include
Allen-Bradley(R) controls and services and Rockwell Software(R) factory
management software. Headquartered in Milwaukee, Wis., the company employs
about 19,000 people serving customers in more than 80 countries.

For further information:

For further information: Rockwell Automation, Inc. Media Relations John
Bernaden, 414-382-2555 or Investor Relations Tim Oliver, 414-382-8510

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