Rockwell Appoints Experienced Mine and Earth Moving Manager to Oversee its Northern Cape Alluvial Mining Operations

    VANCOUVER, Sept. 4 /CNW/ - Rockwell Diamonds Inc ("Rockwell" or the
"Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) announces the appointment of
Bruce Cubitt, a specialist in earth moving plant and open cast mining methods,
to strengthen the Company's management team and oversee all day to day
operational aspects of its Northern Cape alluvial diamond mining operations.
    Bruce initially studied geology at the University of Natal and joined De
Beers as a field assistant prior to completing a National Technical Diploma in
Coal Mining at the Witwatersrand Technikon in 1985. He received his Mine
Managers Certificate of Competency in 1992, and completed a Management
Development Program at Pretoria Technikon in 1993. He gained extensive
experience in underground, and then open cast coal mines, rising to mine
manager level on BHP Billiton collieries in the Mpumalanga Province of South
Africa. Bruce joined MCC Group of Companies, a successful contract mining
business, in 2000 where he gained experience on open cast platinum and
alluvial diamond mines. He has a Blasting Ticket and spent time in Australia
gaining experience in shovel and truck procedures for open cast mining.
    Mr Cubitt will assume the role of Operations Manager for the Company's
operations in the Northern Cape Province. He will be responsible for the day
to day management, optimization, maintenance, and replacement policies of the
Company's large earth moving fleet, processing activities, and related
services. This new appointment bolsters the Company's Senior Management team
which now comprises the following key functions and personnel: Bruce Cubitt,
Operations Manager; mining, processing, and services; Hennie van Wyk, Manager
New Projects, including responsibility for all new Processing and Final
Recovery Plant installations and upgrades; Dominique de la Roche, Chief
Financial Officer, all financial, costing, capital, and legal activities; and
Jeffery Brenner, Manager Diamond Marketing and Sales.
    In addition to strengthening the management team Mr Cubitt's appointment
will allow Hennie van Wyk to focus attention on the Company's demanding New
Project pipeline. Currently, Rockwell is fabricating and constructing a new
high volume Wet Rotary Pan-plant at its Saxendrift operation, which is a key
part of the Company's expansion program. Good progress is being made on the
new plant, which is on-time and on-budget. The Company has also scheduled the
commissioning of a second Rotary Pan-plant on Wouterspan (Wouterspan-B), to be
followed by the modernization of the existing Wouterspan plant (Wouterspan-A),
and is in the final stages of planning additions and modifications to the
Niewejaarskraal processing plant, located to the southwest of Saxendrift. The
Wouterspan-B plant will utilize plant and equipment previously installed at
Makoenskloof. The Company will be optimizing its final-recovery and "hands
off" diamond recovery procedures in the Middle Orange River to ensure improved
security, cost savings and efficiencies.
    President and CEO John Bristow noted "During the time he has been with
the Company, Bruce Cubitt's experience in open cast mining methods has already
had positive impact on cost savings and better utilization and optimization of
our earth moving fleet. His appointment has also been particularly beneficial
in respect of allowing Hennie van Wyk to focus attention, with his Projects
Team, on the installation and commissioning of new metallurgical processing
and recovery plants, thereby ensuring that we can maintain our growth profile
and increase diamond production while reducing operating costs. Hennie also
continues to impart his knowledge on operational aspects ensuring on-going
quality control of the existing processing plants.

    Rockwell has progressively enhanced and modified the various operational
practises of the large private family business that it acquired in late 2006.
This latest addition to the management team is part of that progression, added
to which on-going cost challenges that have come to the fore in 2008 (fuel and
cost of living increases being two notable factors), have also necessitated
proactive cost reduction measures by the Company. Likewise, these changes
reflect management's recognition of the expansion opportunities in the
existing operations, and focus on the demanding new project pipeline the
Company is pursuing."

    John Bristow
    President and CEO

             No regulatory authority has approved or disapproved
               the information contained in this news release.

                         Forward Looking Statements

    This release includes certain statements that may be deemed
"forward-looking statements". Other than statements of historical fact all
statements in this release that address future production, reserve or resource
potential, exploration drilling, exploitation activities and events or
developments that each Company expects are forward-looking statements.
Although the Company believes the expectations expressed in such
forward-looking statements are based on reasonable assumptions, such
statements are not guarantees of future performance and actual results or
developments may differ materially from those in the forward-looking
statements. There is no certainty of the financing completing. Factors that
could cause actual results to differ materially from those in forward-looking
statements include market prices, exploitation and exploration successes,
changes in and the effect of government policies regarding mining and natural
resource exploration and exploitation, availability of capital and financing,
geopolitical uncertainty and political and economic instability, and general
economic, and market or business conditions. Investors are cautioned that any
such statements are not guarantees of future performance and that actual
results or developments may differ materially from those projected in the
forward-looking statements. For more information on Rockwell, Investors should
review Rockwell's annual Form 20-F filing with the United States Securities
and Exchange Commission and the Company's home jurisdiction
filings that are available at

For further information:

For further information: on Rockwell Diamonds Inc., please visit the
Company's website at or contact Investor Services at
(604) 684-6365 or within North America at 1-800-667-2114

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