Rockefeller & Co. and SG Private Banking Announce Global Alliance. SG Private Banking purchases equity stake in Rockefeller Financial Services.

    PARIS and NEW YORK, June 17 /CNW/ -- Rockefeller Financial Services,
Inc., the parent company of Rockefeller & Co., Inc., a leading global wealth
management firm, and SG Private Banking, the global wealth management arm of
France's Societe Generale, today announced a global alliance.  Under this
alliance, Rockefeller & Co. and SG Private Banking, as independent companies,
will work together to share areas of expertise and jointly serve the financial
needs of ultra high net worth individuals and family offices around the world.
 Both companies will also continue their own ongoing business activities.
    As part of this global alliance, SG Private Banking has purchased a
minority equity interest in Rockefeller Financial Services, the parent company
of Rockefeller & Co.  Under the terms of the agreement, James S. McDonald,
President and Chief Executive Officer of Rockefeller & Co., will join the
Executive Committee of SG Private Banking, while Daniel Truchi, Chief
Executive Officer of SG Private Banking and Marc I. Stern, Chairman of Societe
Generale Global Investment Management and Services for North America, will
join Rockefeller & Co.'s 11-member Board of Directors.
    James S. McDonald said, "We are delighted to enter this strategic
alliance with SG Private Banking, which reflects our commitment to the
continued investment in and growth of our global franchise, to the benefit of
our clients in the U.S. and around the world.  Our strategic alliance with SG
Private Banking provides Rockefeller & Co. with access to resources that will
broaden and deepen our best-in-class service to our clients, and today's
announcement is a first step towards further exciting initiatives for both of
our organizations."
    Daniel Truchi said, "This relationship with such a highly regarded
institution as Rockefeller & Co. is an important step in our development
strategy globally and in North America.  It will increase SG Private Banking's
capability to provide a dedicated offering to ultra high net worth clients and
family offices worldwide, a key client segment of our growth strategy.  SG
Private Banking and its clients will also benefit from Rockefeller & Co.'s
long-established record of investment success, experience and know-how in
wealth management and family office services."
    Societe Generale
    Societe Generale is one of the largest financial services groups in the
euro-zone.  The Group employs 151,000 people worldwide in three key
    -- Retail Banking & Financial Services: Societe Generale serves 30 million
       individual customers worldwide.
    -- Global Investment Management & Services: Societe Generale is one of the
       largest banks in the euro-zone in terms of assets under custody (EUR 2
       731 billion, Mar. 2008) and under management (EUR 391 billion, Mar.
    -- Corporate & Investment Banking: Societe Generale ranks among the
       leading banks worldwide in euro capital markets, derivatives and
       structured finance.
    Societe Generale is included in the five major socially-responsible
investment indexes.
    SG Private Banking
    SG Private Banking, the wealth management arm of France's Societe
Generale for high net worth individuals, is one of the world's leading private
banks, with approximately euro 71 billion of assets under management.  Total
assets under management for Societe Generale Group's wealth management
activity, including upper affluent segment, stood at around euro 184 billion. 
With more than 2,700 staff in 25 countries, SG Private Banking's teams are
known for their expertise in wealth management and asset allocation, offering
clients tailor-made solutions.
    Rockefeller Financial Services / Rockefeller & Co.
    Rockefeller Financial Services, Inc. is the parent company of Rockefeller
& Co., Inc., a leading global wealth management firm that provides
comprehensive wealth and investment management services to a diversified
client base of high net worth individuals, families, trusts, foundations,
endowments and other institutions in the U.S. and throughout the world.
Headquartered in New York and with offices in Boston and Washington, D.C.,
Rockefeller & Co. and its subsidiaries have, as of March 31, 2008, total
assets under administration of US $29 billion.

    Your Media Contacts:

    Rockefeller Financial Services / Rockefeller & Co.
    Joseph Kuo
    Kekst and Company
    + 1 212 521 4863

    SG Private Banking
    Societe Generale - Global Investment Management & Services
    Jolyon Barthorpe
    + 33 (0) 1 56 37 88 17

For further information:

For further information: Joseph Kuo of Kekst and Company for Rockefeller
 Financial Services-Rockefeller & Co., +1-212-521-4863,; or 
Jolyon Barthorpe of SG Private Banking for Societe Generale-Global Investment 
Management & Services, +33-1-56-37-88-17,

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