Robin's Introduces... New Certified Fair Trade "Robin's Organic Roast"

    TORONTO, Nov. 4 /CNW/ - On November 5, 2007, Robin's will be pouring new
Certified Organic Fair Trade Coffee "Robin's Organic Roast" at its locations
in Ontario, Manitoba and Saskatchewan. The new "Robin's Organic Roast" has
been certified by both the OCIA (Organic Crop Improvement Association) and the
NOP (USDA National Organic Program), which assures consumers that a product is
at least 95% organic. Organically-minded consumers can now grab an excellent
freshly brewed cup of "Robin's Organic Roast" or pick up a package of organic
coffee to enjoy at home with family and friends.
    Certified Fair Trade "Robin's Organic Roast" is poised to take off for
environmentally conscious Canadian consumers. The timely introduction of new
Certified Fair Trade "Robin's Organic Roast" clearly demonstrates Robin's
ability to compete favourably with its largest competitors. Robin's believes
this launch solidifies its commitment to meeting the needs of customers and
others, whose priorities when it comes to coffee, are excellent taste, great
quality, and socially-responsible processes of production. Dan Lepidas,
Executive Vice President of Robin's says that, "the launch of fair trade
organic coffee reflects Robin's continued commitment to our customers and
their changing lifestyles, tastes and the environment."

    Robin's is a privately owned 100% Canadian corporation with over 130
franchised locations situated between British Columbia and Nova Scotia, which
prides itself in offering a consistently high quality product, fast and fresh,
in a clean and friendly environment, in all of its markets, seven days a week.
For more details on Robin's and its outlets, visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media Contact: Clara Northcott, Northcott
Communications, (905) 274-1620,

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