Roberval, Quebec wins KRAFT HOCKEYVILLE 2008

    Montreal Canadiens and Buffalo Sabres to play at local arena, community
    receives $100,000 towards arena upgrades

    TORONTO, April 9 /CNW/ - The votes are in and Canada has spoken!
Roberval, Quebec, has been selected as the most spirited hockey community
north of the 49th parallel and the winner of KRAFT HOCKEYVILLE 2008. Canadians
have watched in anticipation as the top five communities were revealed each
week on CBC's HOCKEY NIGHT IN CANADA. Now Roberval can enjoy the title as the
third KRAFT HOCKEYVILLE victor, joining previous winners Salmon River, NS and
North Bay, ON.
    As part of the KRAFT HOCKEYVILLE 2008 Grand Prize, Roberval will play
host to the Montreal Canadiens and the Buffalo Sabres for a 2008/2009
pre-season NHL game on Tuesday, September 23. The game will be broadcast on
CBC during a one hour Kraft Hockeyville special on September 27(*). Roberval
also receives $100,000 towards arena upgrades from Kraft Canada. The four
runner-up communities Port aux Basques, NL, Kingsville, ON, Wilcox, SK, Pilot
Mound, MN, also receive $20,000 towards arena upgrades from Kraft.
    "We are very excited to crown Roberval as the winner of Kraft Hockeyville
2008,"said Dino Bianco, President, Kraft Canada. "The true spirit of this
competition is having the community unite around their common love of hockey
and Roberval did a fantastic job. We also congratulate the other four
finalists and hope to have even more communities participate next year."
    "Kraft Hockeyville's success over the first two seasons has shown the
passion that Canadians have for their communities, the game and the NHL," said
Gary Bettman, NHL Commissioner. "We are thrilled to have the opportunity to
once again showcase our great players and exciting NHL experience in one of
Canada's most passionate hockey communities, and congratulate all who
participated in Kraft Hockeyville 2008."
    "We applaud the efforts of each of the participating Canadian communities
and congratulate Roberval on being named Kraft Hockeyville 2008," said Paul
Kelly, NHLPA Executive Director. "Kraft Hockeyville has provided many NHLPA
members with the opportunity to return to their roots by playing in front of a
small passionate crowd in a community arena. This year's game in Roberval will
be no exception, generating excitement for the residents and players alike."
    "The Montreal Canadiens are very proud that a Quebec community has been
voted on as the winner of the Kraft Hockeyville competition giving Roberval a
unique opportunity to host an NHL game," said Pierre Boivin, President, Club
de hockey Canadien and Bell Centre. "The selection of Roberval is a tribute to
the citizens of that region and clearly demonstrates the passion and the love
Quebecers have for our game. Furthermore, as the game against the Buffalo
Sabres scheduled for September 2008 will be played on the eve of our
100th anniversary, it provides the Canadiens with an excellent opportunity to
expand our Centennial celebrations further.We look forward to playing in
    "The Buffalo Sabres are honoured to have been chosen to play in the Kraft
Hockeyville game in Roberval next September," said Larry Quinn, Managing
Partner of the Buffalo Sabres. "The Sabres and Canadiens have a rich history
competing against one-another on the ice and this game will add to the

    Final voting results from KRAFT HOCKEYVILLE 2008 have once again shattered
all previous records receiving a total of 5,542,716 votes. The final voting
results follow (telephone and online):

    -   Roberval, Quebec                 2,198,665
    -   Kingsville, Ontario              1,491,787
    -   Port aux Basques, Newfoundland     959,312
    -   Pilot Mound, Manitoba              558,322
    -   Wilcox, Saskatchewan               334,630

    KRAFT HOCKEYVILLE 2008 started out as a national search for Canada's most
spirited hockey town. Communities from coast-to-coast-to-coast were invited to
submit a short essay with three supporting photos that depicted their hometown
pride and passion for the game. Eventually the communities of Roberval, QC,
Port aux Basques, NL, Kingsville, ON, Wilcox, SK, and Pilot Mound, MB, were
selected as the top five communities. Their submissions were revealed over
five consecutive weeks on CBC's HOCKEY NIGHT IN CANADA.
    Kraft Canada, CBC, the National Hockey League (NHL), and the National
Hockey League Players' Association (NHLPA) first launched KRAFT HOCKEYVILLE in
2006 and look forward to the 2009 edition of the program.
    For more information on the KRAFT HOCKEYVILLE 2008 competition and to see
the top five voting results please visit

    (*) Broadcast schedule subject to change.

For further information:

For further information: For media enquiries: Jess Hanick, or Erin
O'Reilly, Media Profile, Tel: (416) 504-8464, or 1-888-504-8464, E-mail:,

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