Ritchie Bros. to conduct large unreserved agricultural auction at London site

    Agricultural auction business continues to grow with third sale this year

    LONDON, ON, Sept. 3 /CNW/ - Ritchie Bros. Auctioneers (NYSE and TSX:
RBA), the world's largest industrial auctioneer, will conduct a large, public
unreserved agricultural auction at its new permanent auction site in London,
Ontario on Friday, September 18, 2009 starting at 9:00 a.m. (EST). The
upcoming auction will mark the Company's third auction at the site since it
opened in April. The London site is one of 39 Ritchie Bros. auction sites
    "The growth we've experienced at our new London auction site so far this
year has far exceeded our expectations," said Bryan Dykstra, Regional Manager,
Ritchie Bros. "There is obviously a need in the region for a fair, transparent
means of buying and selling agricultural equipment, and we seem to fit that
need. The fact that we've been so well-received by the local agricultural
community has also played a big part in helping us develop our auction
business here and we're very pleased with the customer relationships we've
built along the way."
    A large selection of agricultural equipment will be sold at the September
18 auction in London, including 2WD, 4WD and MFWD tractors, combines,
harvesters, headers, discs, spreaders and seeding and spraying equipment. Some
of the highlight items include three unused 2008 New Holland T9040 4WD
tractors with 535 hp and a number of other late model Kubota, New Holland and
John Deere tractors. The auction will be unreserved with no minimum bids or
reserve prices; each item will be sold to the highest bidder on auction day,
regardless of price.
    Equipment consignments are still being accepted; owners interested in
selling their equipment can contact the London auction site for further
details. Phone +1.519.425.4321 or 1.800.357.0659.
    Ritchie Bros. has 17 unreserved agricultural auctions on its upcoming
agricultural auction calendar at www.rbauction.com, including an auction in
Cargill, Ontario on September 22, 2009 and the Company's first auction ever
held in Ottawa on October 8, 2009.

    Auction details:
    -   Location: Ritchie Bros. Auctioneers' London auction site, 4077 Breen
        Road, Putnam ON
    -   London auction site phone: + 1.519.425.4321 or 1.800.357.0659
    -   Time and date: Friday, September 18, 2009 starting at 9:00 a.m. (EST)
    -   Open to the public; registration to bid is free
    -   Visit the auction site to register to bid in person; photo I.D. is
        required. Customers can inspect equipment during regular business
        hours leading up to the auction.
    -   Internet bidders must register online before auction day at
        www.rbauction.com; at least 2-3 business days is recommended for
        first-time internet bidders.
    -   Phone the auction site to place a proxy bid. Phone: + 1.519.425.4321
        or 1.800.357.0659
    -   Equipment details, including photos, are available on the Ritchie
        Bros. website: www.rbauction,com

    Note: Ritchie Bros. Auctioneers is not affiliated with nor related to art
auction house Ritchies Auctioneers of Toronto.

    About Ritchie Bros.

    Established in 1958, Ritchie Bros. Auctioneers (NYSE and TSX: RBA) is the
world's largest industrial auctioneer, selling more equipment to on-site and
online bidders than any other company in the world. The Company has over 110
locations in more than 25 countries, including 39 auction sites worldwide.
Ritchie Bros. sells, through unreserved public auctions, a broad range of used
and unused industrial assets, including equipment, trucks and other assets
utilized in the construction, transportation, agricultural, material handling,
mining, forestry, petroleum and marine industries. The Company maintains a web
site at www.rbauction.com and sponsors an equipment wiki at

For further information:

For further information: Vicki Cunningham, Corporate Communications
Specialist, Ritchie Bros. Auctioneers, Cell: (604) 329-7663 or email
vcunningham@rbauction.com; Or Bryan Dykstra, Regional Manager, Ritchie Bros.
Auctioneers, London auction site tel: (519) 425-4321

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