RIM Voted Most Attractive Employer By Canadians!

Randstad Canada announces Research in Motion as inaugural Randstad Award
Winner for most attractive employer  as chosen by Canadian jobseekers and workers

TORONTO, Sept. 30, 2011 /CNW Telbec/ - Randstad Canada, the country's leader for staffing, recruitment and HR Services, is pleased to announce Research in Motion Limited has won the inaugural 2011 Randstad Award for most attractive employer. In voting for RIM, over 7,000 Canadian jobseekers and workers said the company topped six of the ten attractiveness categories, with respondents perceiving RIM as a company that offers a pleasant work atmosphere, career progression and quality training, as well as strong management, best salary and interesting job content which makes them the most attractive employer in Canada.

Unique to the Canadian market, the Randstad Award aims to reward and encourage best practices in building the best employer brands, as chosen by workers and job seekers in search of employment opportunities within Canada's leading organizations. The top five award winners voted the most attractive companies to work for in Canada overall were: Research in Motion Limited, IBM Canada Ltd., McGill University, Air Canada and Bombardier Inc.

"It's exciting to see Canadians recognize companies that focus on the future," says Jan Hein Bax, President, Randstad Canada. "RIM, IBM, McGill, Air Canada and Bombardier each have such an influential impact on our day to day lives, and will continue to shape our future, here and around the world, through technology, transportation and education. Creativity, innovation, and social responsibility are all qualities that resonate with the values of Canadians, and we proudly celebrate these with the Randstad Award."

Key findings:

  • Overall, a pleasant work atmosphere is listed as the most important factor (six out of ten) when seeking an employer, followed by high salary (56%) and job security (53%). Good work-life balance (48%) and interesting job content (35%) were also listed as important factors.

  • Gender: men seek companies that offer innovation (104% more important vs. women), strong management (22% more important) and image (57% more important), while women look for strong workplace culture (28% more important vs. men), convenient location (39% more important) and work-life balance (24% more important). Personal satisfaction and financial stability are equally important to both men and women.

  • Age: Younger people between the ages of 18 and 39 years old mainly look for career progression opportunities and global mobility, and are attracted to innovative companies with a strong image and reputation. The importance of comfort, financial stability and values increases for those over 40 years old.

  • Education: Post-Graduates are attracted to market leaders with a strong image that offer international career opportunities and advancement. Those with less education look for financially stable companies that offer long-term job security.

2011 Randstad Award Winners - Top 5:
(To view the complete list of finalists visit randstadawards.ca):

  1. Research in Motion Limited
  2. IBM Canada Ltd.
  3. McGill University
  4. Air Canada
  5. Bombardier Inc.

"With global skills shortages continuing to intensify, the insights from the survey will help employers to find out why potential candidates choose one company over another and what factors determine the attractiveness of an employer," says Bax. "It is our aim to contribute to the world of work through this global program."

"The business environment changes so rapidly. It's important to have a strong employer brand to help you forge ahead when your company encounters challenges. The stronger your employer brand is, the better prepared you will be and in time, with the proper attention, your brand, and your business, will continue to grow and flourish," says Bax.

The announcement was made last night at an exclusive gala at The Carlu in Toronto, where senior executives from many of Canada's biggest companies were in attendance. The evening was hosted by Liza Fromer, broadcast journalist and host of Global's "The Morning Show," and featured employer branding guru Simon Barrow, Darrell Bricker, CEO of Ipsos-Reid and John Wright SVP of Ipsos-Reid; and a special performance by Juno-Award winner Molly Johnson. This marks the first year that the Randstad Award for employer branding has been awarded in Canada, in addition to eleven other countries internationally. First launched in Belgium in 2000, the Award has become a coveted industry accolade.

The scale of the employer branding research behind the Award is unrivalled internationally. This year alone, the Randstad Award research has gathered data from 100,000 jobseekers globally.

About the Randstad Award: The Randstad Award program is based on a robust research platform that gives unique insight into the key drivers of talent attraction within Canada and across the world.

Randstad has been working with globally respected research company, ICMA International, for over 10 years. In 2000, Randstad and ICMA launched the first Randstad Award program in Belgium to measure employer brands. Based on its success, Randstad had expanded the research program into 11 countries around the world and is being brought to Canada for the first time. Visit randstadawards.ca

Randstad Award Methodology: The Randstad Award survey is based on the perceived attractiveness of companies in a specific market. The 150 largest employers per country are selected, each with at least 1,000 employees. The number of respondents on average per market is 7,000. This is a representative sample to measure attractiveness of the 150 companies. Samples are based on national demographics (age, region, gender, education level) with a slight emphasis on respondents aged below 40, potential workers being the target audience of the survey. Each sample is representative on age, region and gender and includes students, employed and unemployed workforce aged between 18 and 65 years old.

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca

SOURCE Randstad Canada

For further information:

Dayana Moreno
Marie-Noelle Morency

416.962.9578 x2317
514.350.5309 x233

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