COPENHAGEN, June 10 /CNW/ - Riis Cycling (RC) and Saxo Bank, the leading
online investment bank, have signed an agreement that will let Saxo Bank
become a co-sponsor of Team CSC together with CSC. The agreement becomes
effective immediately, which means that Team CSC will appear as Team CSC/Saxo
Bank at the upcoming Tour De France.
The agreement runs to the end of this year, and on January 1st 2009 Saxo
Bank becomes the sole main sponsor of the team that, from then on, will be
known as Team Saxo Bank. The duration term of the contract is three years.
"With Saxo Bank, we have found the perfect partner for the future. We are
extremely proud to become associated with such a strong brand and a company
that has a great passion for our team and our values. It has been a pleasure
closing a deal with such dedicated and professional people as Kim Fournais and
Lars Seier Christensen. From day one, we have found a great understanding and
this promises to become a first class collaboration for the years to come,"
says Bjarne Riis.
Signing the agreement with RC, Saxo Bank's founders and joint CEOs, Kim
Fournais and Lars Seier Christensen pointed out that this is an opportunity
they have been waiting for for a long time. "For a global bank like ours, this
is the perfect match and when it became possible, we just could not let this
chance pass by," they said in a joint statement. "Team CSC/Saxo Bank has the
international reach and name recognition that means that we will be able to
get our message out to most of our clients group around the globe. We love the
sport, we trust Bjarne Riis, and believe that together we will be winners."
"At the same time, I want to take this opportunity to express my
appreciation to our main sponsor CSC for their passionate and consistent
support," Riis said. "They have made it possible for us to become the best
team in the world. We have achieved fantastic results thanks to their
dedication. The level and the quality of this partnership is what we want to
continue with Saxo Bank as our new sponsor."
Saxo Bank takes over the sponsorship from CSC whose contract with the
team expires by the end of the year: CSC has been the team's main sponsor
In explaining their decision to sponsor the team, Kim Fournais and Lars
Seier Christensen in their statement said that, in addition to being one of
the world's most popular and watched sports with an audience of billions of
viewers, cycling on this level expresses the same kind of values and attitudes
that Saxo Banks identifies with. "Winning and team work, is what Saxo Bank has
been about from the outset," they said. "Endurance and passion are some of the
other features that we have in common. We are proud that we now will have the
opportunity to highlight these values and show what sports and business can do
The two CEOs have worked closely with their counterparts at CSC during
this transition, and they point out that the CSC executives generously have
shared their sponsorship experience with them. "We are very pleased that CSC
has included us as co-sponsors for the remainder of their contract with RC
creating the best possible transition for the team and us as the new main
sponsors," Fournais and Christensen said. "It goes without saying that this is
the best possible scenario for all stakeholders."
At CSC, this is also significant and good news.
"We are pleased to welcome Saxo Bank onboard as a co-sponsor of Team CSC
for the remainder of 2008 and thrilled that they will become the team's title
sponsor in 2009," said David Booth, President of Global Sales and Marketing
for CSC. "We have enjoyed an incredible partnership with the Team for these
past eight years; helping them secure another strong partner like Saxo Bank is
in keeping with that spirit of partnership."
For Bjarne Riis, the partnership with Saxo Bank will secure the kind of
stability that is necessary for the team's future success. He too, sees the
sponsorship agreement with Saxo Bank as a match between two partners that have
much to offer each other.
"Now we can focus on the next big event - Tour de France knowing that we
have the possibility to build a team for the future with Saxobank. We are very
ambitious about being the best team in the world and with Saxobank on board we
have found the best possible partner for this project," says Bjarne Riis.
The nine RC riders will get started as Team CSC-Saxo Bank in Brest when
Tour de France takes off on July 5th.
About Saxo Bank
Saxo Bank is a global investment bank specialising in online trading in
the international Capital Markets. Saxo Bank enables clients to trade Forex,
CFDs, Stocks, Futures, Options and other derivatives, as well as providing
portfolio management via the SaxoTrader, the leading online trading platform.
The SaxoTrader has been developed by Saxo Bank and is available to today's
investor directly through Saxo Bank or through one of our global
collaborations, where it forms an integral part of their infrastructure. One
of Saxo Bank's significant areas of business is White Labelling. This involves
the Bank's online trading platform being customised and branded for other
financial institutions and brokers. Saxo Bank has more than 120 White Label
Partners and boasts thousands of clients in over 170 countries. Saxo Bank
currently employs more than 1,300 employees from 72 different countries.
Saxo Bank is headquartered in Copenhagen with offices in London, Geneva,
Zurich, Singapore and Marbella. It also runs a representative office in
Beijing and an IT development centre in St. Petersburg.
For further information:
For further information: Kirstine Kloster Andersen, +45-3977-6444;
Jeanette Nielsen, +45-3977-64-16; Kasper Elbj0rn, +45-30-65-43-00