RHU Program: Responding to the ever-changing marketplace

    TORONTO, Aug. 18 /CNW/ - Because of the critical importance of timely
information about living benefits options for clients, the Registered Health
Underwriter (RHU) program offered by Advocis, The Financial Advisors
Association of Canada, has been updated.
    Advocis recently engaged industry-leading experts on living benefits to
coordinate the revision and review of the content of the Disability and Group
Benefits course, one of two mandatory courses required to obtain the RHU
designation. Industry leaders in the fields of underwriting, marketing and
claims worked to ensure that the course content continues to reflect the
realities of the current Canadian marketplace.
    "In fact, this is something we do on a regular basis," said Taylor Train,
Chief Operating Officer of Advocis. "It is because of the critical importance
that financial advisors and planners have the most up-to-date information for
their clients. With Canadians living longer and more needing this kind of
financial protection, there will be more clients looking for this kind of
advice," said Mr. Train.
    The RHU is the only living-benefits designation available to financial
advisors and planners in Canada. With the successful completion of the RHU
program, advisors and planners are equipped with the expertise to provide
strategic living benefits advice in all areas including, income replacement,
group benefits, critical illness protection, health insurance and long-term
care issues.
    "It's a smart move for advisors and planners to have the additional
information provided by the RHU courses under their belt," suggested Train.
"The RHU designation will provide advisors and planners with an important
advantage over their competition and clients will be better prepared to deal
financially with potentially life-changing medical events," added Train.

    Advocis, The Financial Advisors Association of Canada, is the oldest and
largest voluntary professional membership association of financial advisors
and planners. With more than 10,000 advisors in 43 chapters across Canada,
Advocis members provide financial and product advice to millions of Canadians
in a number of areas, including estate and retirement planning, wealth
management, risk management and tax planning. For more information about
Advocis or the RHU program, please visit http://www.livingbenefitsrhu.ca/ and

For further information:

For further information: Ann Walker at (416) 342-9838; or Brett
McDermott at (416) 342-9814

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