Revision to second last paragraph - Ontario Government Launches Domestic Tourism Campaign

    Announces $4.5 Million For Festivals And Events, And Launches
    Multi-Media Campaign

    TORONTO, March 14 /CNW/ - Ontarians are being encouraged to holiday in
Ontario this year by a multi-pronged campaign designed to stimulate the
economy and create new jobs, Tourism Minister Jim Bradley announced today.
    The campaign, using funds from the $22 million allocated to tourism in
the McGuinty government's $190 million economic stimulus package, includes
$4.5 million in new funding for Ontario festivals and events, bringing more
conventions to the province, and a multi-media campaign to boost domestic
tourism that includes billboards, web-based promotions and cinema and
television ads.
    "Getting more Ontarians travelling in Ontario is the best way to increase
tourism in the province this year," said Bradley. "Our campaign is designed to
help expand festivals and events and make it easier to plan your Ontario
holiday, and encouraging Ontarians to explore the province."
    Fifty-seven festivals and events across the province will be receiving
programming funding of up to $75,000, and marketing funding up to $18,750 from
the Celebrate Ontario initiative for total funding of as much as $93,750 each.
This is a one-time funding initiative to support the growth of existing
festivals and events.
    "The McGuinty government's decision to invest in festivals and events
recognizes the important economic contributions that festivals make in
communities across Ontario," said Larry Blundell, President, Festivals and
Events Ontario. "Communities can look forward to enhanced festivals and events
that will attract more visitors and create more employment."
    The multi-media campaign includes television ads, cinema ads, a print
campaign, billboards, and web marketing. The television ads will begin running
March 19 on TV and in cinemas, and print ads will appear in several languages.
An on-line component to the campaign at, where visitors
can order customized printed brochures and sign up to receive emails with
specific vacation suggestions, will also be available after March 19.
    The economic stimulus package investments are in addition to the
government's regular support for the tourism industry.

              For more information visit:

For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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