Retire Your Ride pedals in new national incentive

    Bicycle Trade Association of Canada signs on to Canada's National Vehicle
    Recycling Program

    TORONTO, June 29 /CNW/ - Sometimes two wheels are better than four.
Retire Your Ride, Canada's National Vehicle Recycling Program announced today
that effective immediately, participants are being offered up to $490 off the
purchase of a new, high-end commuter bicycle through a national partnership
with the Bicycle Trade Association of Canada (BTAC).
    "The goal of Retire Your Ride is not only to improve air quality by
reducing the number of older cars on the road, but also to promote the use of
sustainable transportation," said Fatima Dharsee, Executive Director of Clean
Air Foundation. "We're encouraging Canadians to think about trading in four
wheels for two - an act that will benefit both the environment and their
    In addition to the many other incentives already available across the
country such as transit passes, car sharing program discounts and $300 cash,
Canadians can now choose a reward of up to 70 per cent off a new, high-end
commuter bicycle from participating BTAC retailers. The incentive is national
with a number of retailers taking part in each province. Participating bicycle
manufacturers include Specialized, Norco, Marin, Devinci, Opus (OGC), Rocky
Mountain (Procycle) and Jamis (RB Inc.).
    "Bicycles can make an important contribution to the health and well-being
of Canadians," said Janet O'Connell, Executive Director of the Bicycle Trade
Association of Canada. "By partnering with Retire Your Ride, we are reminding
Canadians that bicycles are also an important contributor to the health and
well-being of the environment, and a key element of sustainable
    Retire Your Ride is a national program designed to effectively and
efficiently retire 1995 model year or older vehicles in an environmentally
responsible manner, in an effort to improve air quality and encourage the use
of sustainable transportation. The Retire Your Ride program is delivered
nationally by Clean Air Foundation, funded by the Government of Canada and
supported by a network of experienced regional delivery agents across the
country, as well as a national network of automotive recyclers.
    Participating in the program is simple. Canadians with vehicles that are
1995 model year or older, in running condition and have been registered and
insured for the last six months (12 months in British Columbia) can call
1-877-773-1996 or log on to
    Having only launched a few months ago, Retire Your Ride has already
permanently retired more than 7,600 vehicles. The launch of the new national
bicycle incentive will only provide further incentive for Canadians to
participate in the program.
    The Government of Canada has committed $92 million over four years to the
Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About Clean Air Foundation -

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the

    About Bicycle Trade Association of Canada -

    The Bicycle Trade Association of Canada (BTAC) is the hub of the
bicycling industry in Canada. We have a singular mission and clear
responsibility: to advance the business goals of our members, the retailers
and suppliers that together comprise the bicycling industry in Canada. We help
our members to grow their businesses by providing programs and services in
four interrelated areas: knowledge, advocacy and education, information, and

    About Regional Delivery Agents

    The Retire Your Ride network of delivery agents include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.

For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell),; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),

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