Retention Program For Financial and Insurance Advisors Strengthens Brand Promise and Improves Client Relationships

    TORONTO, May 4 /CNW/ -- Advisors in North America's financial services
and insurance sectors will now be able to effectively measure the client
experience they provide and have access to best in class client retention
tools and industry comparison benchmarks thanks to a new arrangement announced
by The Covenant Group (TCG), Tell Us About Us Inc. (TUAU) and 4Growth Inc.

    The Covenant Group Client Retention Program (
combines the best resources of each company to benefit financial and insurance
advisors. TUAU's powerful data collection and reporting engine will gather
client feedback and deliver actionable performance metrics for the advisor
community. The Covenant Group is a trusted industry leader and offers
performance training programs to advisors on how to properly enhance service
levels. 4Growth will be actively promoting the Client Retention Tool to
industry professionals on behalf of The Covenant Group. The result is greater
insight for financial and insurance advisors into drivers of client
satisfaction, loyalty, referrals, and ultimately, how to improve client
retention and deepen relationships.

    "In this difficult economic climate, client retention has never been more
important, particularly for financial advisors," declares Norm Trainor,
president of The Covenant Group. "The Covenant Group Client Retention Program
will identify the needs, wants and values of clients and prospective clients,
as well as provide the opportunity to respond to preferences in a timely
manner. Advisors will be able to measure client relationship growth and adapt
services to build more profitable relationships."

    "At TUAU, we encourage business to take charge of the client experience.
Finally, the financial and insurance industries will be able to measure the
client experience they provide and have access to data with actionable results
to make improvements. Considering the intimacy of these professional-client
relationships, knowing what truly matters to the client and drives
satisfaction as well as referrals will be powerful advantages for advisors who
adopt the TCG Client Retention program," says Tyler Gompf, CEO of TUAU.
"Advisors can only benefit from measuring and understanding their own
performance against their peers in the industry."

    Starting today, TCG Client Retention Program will be offered to
professional advisors by 4Growth Inc., a leading business management group.
Gary Collins, managing partner says, "4Growth Inc. is excited to be the
business development engine behind the efforts of these two great companies."

    The insight gained through this exciting partnership can now be a driving
force for financial and insurance professionals to ensure they offer
innovative services and products that enhance the client experience and
differentiate their offerings. TCG Client Retention Program will help advisors
deepen relationships, respond appropriately to client feedback, increase
client investment, and drive long-term growth and financial health for their
clients and businesses.

    For more information on TCG Client Retention Program, please contact Gary
Collins of 4Growth Inc. at 905-480-0717 ext. 3112 or

    About Tell Us About Us -- Since 1997, Tell Us About Us (TUAU) has been
helping businesses strategically focus on customer and operational feedback as
a critical success factor to drive long-term growth and profitability. As the
leading full-service customer feedback provider in North America, TUAU helps
organizations measure the brand experience through satisfaction surveys,
mystery shopping, and 1-800 live operator support. TUAU feedback solutions
help our clients to create consistent brand experiences and implement
customer-centric strategies and principles. TUAU works with more than 100
trusted brands and serves organizations with over 30,000 locations in various
industries including restaurant, retail, financial, hospitality, and call

    About The Covenant Group -- The Covenant Group (TCG) specializes in
helping organizations grow market share and increase productivity by improving
the practice development capability of their owners, managers, advisors and
agents. TCG works with institutions to align their interests with those of
their partners in bringing products and services to the end-user consumer.

    About 4Growth -- The 4Growth team has over 75 years combined executive
experience in startups, small, medium and large businesses. A comprehensive
management team showcases expertise across the spectrum of enterprise-based
key roles. 4Growth's approach engages deeply with the client's business to
help plan and execute for success over the long-term. Through their active
management program, 4Growth's role can include: sourcing funding, securing
strategic alliances, facilitating partnerships, and helping deliver product,
services and support.


For further information:

For further information: Gary Collins of 4Growth Inc., +1-905-480-0717
ext. 3112, Web Site:

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