Research Shows AmberFin Provides Superior Quality HD Video Content

    - User Analytics Study Reveals That 84% of Consumers Prefer the HD Image
    Quality of AmberFin's iCR Software When Compared to a Leading Competitor

    LONDON, Jan. 29 /CNW/ - In a recent study by independent research house
User Analytics, 84% of consumers surveyed stated that the HD image quality of
files transcoded by AmberFin's iCR software tools were far superior to that of
a leading competitor. The study took a selection of SD source material and
up-converted it to HD content using iCR and a leading competitor's solution.
Results of the up-conversion were compared based on consumer perception of the
image quality.
    With consumer adoption and demand for HD content continuing to increase,
the results from this study are crucial for broadcasters and content
providers. They are faced with the challenging task of converting large
amounts of archived video content, held in multiple legacy formats, to HD
without compromising the quality of the master. Over the course of 2008
HD-display TV penetration increased significantly in Western Europe and North
America and it is predicted that by 2012 HD-readiness of viewing platforms
will stand between 75% and 100% in developed markets(*).
    AmberFin's iCR software tools can easily convert between various formats
and feature unrivalled scaling and deinterlacing technology to offer seamless
up, cross and down conversion. Covering a multitude of formats, iCR is able to
up-convert files and reduce the file size by as much as 25%, easing delivery
system requirements without undermining image quality. Even with today's
complex business workflow systems, iCR is able to incorporate rich scripting
capabilities enabling content owners to integrate any task or system into
their workflows so that up-conversion is simply a part of the process.
    Bruce Devlin, CTO, at AmberFin comments: "Whether you are reducing files
to the smallest possible size, or creating astonishing streaming HD, the study
clearly shows that the average consumer prefers the way AmberFin makes
pictures. Great media businesses need to manage the trade-off between image
quality and file size. Only AmberFin gives the media industry true control in
this area."


    (*) Screen Digest, HDTV 2008, 01 July 2008

    About AmberFin

    AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
    AmberFin iCR, with four-time Emmy-award winning technology, plays a key
role in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and transforms
new and archived content, AmberFin iCR delivers the best quality pictures at
smaller file sizes across multiple delivery platforms, including the Internet,
VoD, TV, mobile and other small screen devices. AmberFin is trusted by some of
the world's most prestigious companies including Sony, NBA, Turner
Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the
digitization, review and quality control and repurposing of their content.
    Privately held by Advent Venture Partners, AmberFin is, headquartered in
Basingstoke, UK. More information is available at:

For further information:

For further information: Editorial contacts: Kirstyn Langford, Hotwire
for AmberFin,, +44-207-608-2500; Jaime Tero, GBC for
AmberFin,, (415) 989-9803

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