Renowned storyteller imparts wisdom of giving

    HALIFAX, May 29 /CNW/ - Everyone loves a good yarn, and attendees at an
event held jointly by the IWK and QEII Foundations were treated to one of
Canada's best storytellers. Norma Cameron, speaking to charitable donors in
Halifax this morning, wove an entertaining narrative that combined elements of
her storied family history with an enlightened message of the power of giving.
"We're focusing here today on two of our most important commodities," Cameron
told the crowd, "the evocative power of a story and the innate human quality
of giving. When we can draw them together, wonderful things happen."
    A past-president of the Storytellers of Canada, Cameron delighted the
Halifax gathering with witty tales of her grandmother, and how she made a
lasting impression through her generous spirit and philanthropic endeavours.
"It's a story we can all learn from," said Cameron, who lends her fundraising
talents to the Rick Hansen Foundation and runs her own storytelling business,
The Narrative Company. "Every gift, every act of giving, has an impact on both
the person who receives, and the person who gives."
    Hosted by the hospital foundations from both the IWK and the QEII, the
Halifax session included presentations by two of the province's top
authorities on medical research and its benefits to patient care. Drs. Ray
LeBlanc and Bob Bortolussi outlined advances being made via the new SMART
HEALTH program in Nova Scotia. "It's a wonderful part of human nature to make
charitable gifts that funds research initiatives," said Cameron after hearing
the medical research presentation, "and here today we listened to the results
of that research, and in turn, the powerful stories that result. It's truly a
win-win scenario."
    Cameron is in town as part of the celebration of LEAVE A LEGACY month, a
national recognition of the importance of charitable giving through bequests.
Each year, both the IWK and QEII Health Sciences Centre are able to purchase
important patient care technology and fund medical research due to the gifts
made to their foundations through legacy gifts made through an estate.

For further information:

For further information: Charles O'Neil, QEII Foundation, (902)
473-4511; Mary Theresa Ross, IWK Foundation, (902) 470-8240

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