Remedy Entertainment's Matias Myllyrinne to Deliver Keynote Address on Creating New IP at 2009 Game Developers Conference Europe

    Finnish-based Independent Developer Will Give an Inside View of Their
Work on Intellectual Properties from Max Payne to Alan Wake

    BERLIN, June 24 /PRNewswire/ -- Matias Myllyrinne, Managing Director of
Remedy Entertainment, and independent developer of the acclaimed Max Payne
series, will deliver a keynote at this year's Game Developers Conference(R)
Europe (GDC Europe). In his keynote address entitled, "From Max Payne to Alan
Wake: Creating Intellectual Properties the Remedy Way," Myllyrinne will share
the key principles that have guided the company over the years in developing
its games. He will touch on the company's explicit goal to remain small,
independent, and passionate about creating new IP, and will try to answer a
very important question: how can boutique European studios create large games,
compete and succeed in a quickly changing and ever-growing games industry?

    As one of the key figures behind the company's success, Myllyrinne is
responsible for handling Remedy's business affairs. Since joining the company
in 1999, he has helped build Remedy into one of the world's leading
independent game developers. Remedy's "Alan Wake" is the new psychological
action thriller coming to Xbox in Spring 2010. It follows the writer Alan Wake
as he battles dark forces against him and unravels the mystery behind his
fiancee's disappearance.

    "Remedy revolutionized the action genre with Max Payne in 2001," said
Frank Sliwka, Vice President European Business Development of Think Services
Game Group. "Their keynote exemplifies a success story of high quality games
produced in Europe and enjoyed worldwide. We are honored to welcome Myllyrinne
to the stage."

    "GDC Europe gives us the ideal platform to present our ideas with the
European game developer scene," said Matias Myllyrinne.

    GDC Europe will take place August 17-19 at the Cologne Congress East
Center in Cologne, Germany in conjunction with gamescom. To learn more about
the keynotes and speaker line-up, registration and exhibiting opportunities,

    About the Think Services Game Group
    A core provider of essential information to the professional game
industry, the Think Services Game Group offers market-defining content, and
drives community through its award winning lineup of print, online, event and
research products and services. These include Game Developer Magazine, Game
Developer Research, the Webby Award-winning,,,,,, the Game Developers Conference(R), the Game Developers
Conference(R) Austin, the Game Developers Conference(R) Europe, the Game
Developers Conference(R) China, GDC Mobile, the Game Career Seminars, the
Independent Games Festival and Summit, and the Game Developers Choice Awards. 
To learn more, visit

    About Think Services, a division of United Business Media
    Think Services connects specialized communities worldwide using
educational events, consulting, training, certification, membership, and
innovative media. Providing comprehensive opportunities for people to learn
from, network with, and inspire each other, Think Services builds strong
brands and works within communities to foster a unique affinity with its
products and services. The division's flagship products include the Game
Developers Conference, the Webby Award-winning, Game Developer
magazine, the International Customer Management Institute (ICMI), and HDI. 
Think Services is a subsidiary of United Business Media, a global media and
marketing services company with a market capitalization of more than $1.6
billion. To learn more, visit

                   Simon Wondracek, Gerriet Ohls, Europe
                   +49 (0)251 7481123

                   Ben Veechai, North America

                   Frank Sliwka, Vice President European Business Development
                   +49 (0)171 1288898


For further information:

For further information: Europe, Simon Wondracek,, or
Gerriet Ohls,, both for Think Services Game Group, +49 (0)251
7481123; or North America, Ben Veechai, +1-415-947-6280,, or GDC EUROPE, Frank Sliwka, Vice President
European Business Development, +49 (0)171 1288898,,
both of Think Services Game Group Web Site:              

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