Reinventing the wheel

    TORONTO, June 10 /CNW/ - The Cervélo brand is all about hip and sleek
bikes, known for their quality and engineering thanks to founders Phil White
and Gerard Vroomen. When the Toronto company found success at the Tour de
France as the official supplier of Danish Team CSC, revenues exploded and so
did controversy. What do you do when the sport you're betting on is embroiled
in a doping scandal? You shift gears and gamble on a new sales and marketing
strategy. Find out what it takes to sell a brand from Globe and Mail writer
Michael Grange in this edition of Report on (Small) Business magazine, to be
published on Thursday, June 12, 2008.

    The June issue of Report on (Small) Business magazine also features:

    Growing like a weed - What do you do when booming business creates a
staffing crisis? Toronto based EnWise Power Solutions, a "green" outfitter for
homeowners, figured out how to recruit, interview, hire and integrate in a
hurry. Relying on networks of friends and colleagues was part of a recruitment
strategy that helped the company grow from 12 to more than 100 employees.
Writer Matthew McKinnon reveals the tools behind attracting and retaining

    The sweet escape - When Colorado architect Jack Snow wanted to design a
home that would snake like a dragon's tail along the edge of a canyon he
encountered one major problem - how to build it. His vision of a retreat made
out of wood seemed impossible until he found Ted Hall, founder of Spearhead
Timberworks based in Nelson, British Columbia who turned Snow's design into
reality by creating intricately formed posts, beams and trusses with
easy-to-follow plans for assembly. Only a handful of North American companies
could have pulled it off and by accomplishing this feat, Spearhead Timberworks
has turned into one of the top builders of posh celebrity retreats. Globe and
Mail writer Jim Sutherland looks at how Spearhead carved out a niche market in
a very exclusive industry.

    Pitch tips to steal - Leave the lucky tie at home because Canada's
leading salespeople share some of their tips to bring the client closer and
make the sale. Writer Craig Silverman reveals how to seal the deal by focusing
on the customer rather than the dollars and ensuring the product is 100 per
cent right for a few customers, rather than 75 per cent right for a 100 per

    The Globe and Mail's small business web site and Report on (Small)
Business magazine focus on the fastest growing segment of the economy:
entrepreneurs. In the next five years, more than 100,000 new businesses will
launch in Canada. The Globe and Mail serves the unique needs of these
businesses with a wealth of online resources and dedicated coverage of small
business issues and stories at The
magazine is distributed to members of the Canadian Federation of Independent
Business, via select home delivery issues of the Globe and Mail and online at

    The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc.,
Canada's number-one private broadcaster.

For further information:

For further information: Interview opportunities available. For further
information, please contact: Teresa Pagnutti, (416) 969-2721 or

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