Registration open for 2009 Shell Eco-marathon Americas(TM)

    Fuel Efficiency Challenge to Take Place Spring 2009 and Feature All-New
    "Urban Concept" Category

    CALGARY, Oct. 1 /CNW/ - What do a trip to the racetrack and exploring
solutions to current and future transportation and energy challenges have in
common? It's all part of the Shell Eco-marathon Americas, a challenge for high
school, university, and college students to design, build, and test vehicles
to see which can go the farthest distance using the least amount of fuel. The
2009 Shell Eco-marathon Americas event, which will take place April 15-18,
2009, at the Auto Club Speedway in Fontana, Calif., will offer two competitive
categories including the all-new "Urban Concept" class.
    In 2009, teams are encouraged to participate in the "Prototype" or "Urban
Concept" categories - or both!
    The "Prototype" category invites student teams to enter futuristic
prototypes - streamlined vehicles focused on maximizing fuel efficiency
through innovative design elements, such as drag reduction. Last year a new
mark was set in the category by a team from Mater Die High School (Evansville,
Ind.) when they achieved 1,208.6 kilometres per litre. The "Urban Concept"
category focuses on more "roadworthy" fuel-efficient vehicles. Aimed at
meeting the real-life needs of drivers, these vehicles are closer in
appearance to the higher-mileage cars seen on roads today. For both
categories, teams can use any conventionally available energy source -
including fuels such as diesel, gasoline and liquid petroleum gas, as well as
alternative fuels such as hydrogen, biomass and solar.
    "The Shell Eco-marathon offers young people interested in technology,
energy and transportation a unique, hands-on opportunity to stretch the
boundaries of fuel efficiency," said Mark Singer, Shell Eco-marathon global
project manager. "Adding the 'Urban Concept' category to the Americas event in
2009 is a visible demonstration of our deep commitment to face the global
demand for energy head-on and an invitation for others to do the same. We look
forward to seeing these vehicles on the track and, one day, powered by
environmentally friendly fuels out on the roads."
    Registration for the 2009 Shell Eco-marathon Americas is now open.
Interested teams are invited to sign-up NOW for a chance to stake their claim
in next year's challenge! For more information on all the 2009 events across
the globe, including official rules, instructions for registration and details
on cash incentives and prizes, please visit the Shell Eco-marathon web site at
    To support participation, the first five teams in Canada to register for
prototype or Urban Concept category are eligible to receive $5,000 USD each.
To be eligible for this incentive, teams must complete Phase 1 of registration
and pass vehicle inspection at the 2009 Shell Eco-marathon Americas event.
    The Shell Eco-marathon began in 1939 at a Shell research laboratory in
the U.S. as a friendly wager between scientists to see who could get the best
mileage from their vehicle. The winner of that contest barely achieved 21
km/l, and from these humble origins, a more organized competition evolved. In
1985 in France, the Shell Eco-marathon as we know it today was born. And in
April 2007, the Shell Eco-marathon Americas event was re-launched in the
United States. Plans are now underway to bring the Shell Eco-marathon to other
continents, including Asia in 2010.
    The 25th edition of Shell Eco-marathon Europe will take place May 6-9,
2009, at the Eurospeedway Lausitz in Germany.

    Shell Canada, operating in Canada since 1911, is one of the largest
integrated petroleum companies in the country. A leading manufacturer,
distributor and marketer of refined petroleum products, Shell Canada produces
natural gas, natural gas liquids and bitumen and is Canada's largest producer
of sulphur.
    Shell Canada is a member of the Shell Group, a global group of energy and
petrochemical companies, employing approximately 112,000 people and operating
in more than 130 countries and territories.

    Notes to Editors

    High-resolution photos and broadcast-quality video of the 2008 Shell
Eco-marathon events is available for download at

For further information:

For further information: Catherine Freeman, Senior Social Investment
Representative, Shell Canada Limited, (403) 691-2082; Shell U.S. Media Line:
(713) 241-4544

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890