Refreshments Canada Supports Water Conservation and Sustainability

    TORONTO, March 19 /CNW/ - Refreshments Canada is reminding Canadians
about the importance of water conservation as the global community gets ready
to observe the United Nation's "World Water Day" on March 20th.
    World Water Day raises awareness of the need for continuing actions to
sustain our planet's water resources and its people. "It's our collective
responsibility to be responsible water users," said Anthony van Heyningen,
Executive Director of Refreshments Canada. "Around the world our members are
investing in programs and technologies to improve water quality, and
    Refreshments Canada members are committed to efficient water use. For
example, the refreshment beverage industry uses less than 0.01% (or one
one-hundredth of one percent) of the annual water withdrawals in Canada.
Member companies also contribute to a wide variety of water conservation
programs around the world, such as:

    (*) PepsiCo has donated $2.5 million dollars to H2O Africa, a foundation
        focused on clean water projects in Niger, Senegal, Mali and other
        African countries.

    (*) In 2007, The Coca-Cola Company launched a $20 million, multi-year
        partnership with World Wildlife Fund (WWF) to conserve and protect
        freshwater resources in seven of the world's most important
        freshwater river basins.

    (*) Over the past five years, The Coca-Cola Company and its bottlers have
        decreased water usage by 5.6 % globally.

    "World Water Day is about ensuring people around the world have access to
a safe, clean source of drinking water," added van Heyningen. "That takes a
global effort, and Refreshments Canada members are proud to be part of it."

    Facts About Bottled Water

    (*) People are drinking more water, whether bottled or tap, and that's
        great for healthy hydration in our on-the-go, health-conscious

    (*) Water is good for you. Doctors, dietitians and nutritionists all
        tell us to drink more water (and other beverages) to ensure we stay
        properly hydrated.

    (*) Bottled water provides a convenient option for drinking water
        throughout the day.

    (*) Just like homeowners, our members are customers of the municipal
        water supply. So we support maintaining a strong and viable municipal
        water infrastructure.

    (*) Water bottles are 100% recyclable, and are already one of the most
        recycled consumer packages.

    (*) PET beverage containers (of which water bottles are a part) account
        for only 0.3% of solid waste generated in Canada, and the large
        majority of those PET bottles are recovered and recycled into new

    Refreshments Canada works in partnership with many groups and governments
to help Canadians make healthy choices.
    Refreshments Canada is the national trade association representing the
broad spectrum of brands and companies that manufacture and distribute the
majority of non-alcoholic beverages consumed in Canada.

For further information:

For further information: Danna O'Brien, Refreshments Canada,, (416) 961-6611 x 102

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