Reese(R) Kicks Off Spring With Free Gas Card Giveaway

    The Perfect Combination of Peanut Butter and Chocolate Rewards Canadians
with Monthly Prizes in Addition to Three Ultimate Grand Prizes

    MISSISSAUGA, Ontario, April 7 /PRNewswire/ -- Hershey Canada Inc., in
association with its Reese(R) brand is excited to announce its "Gas Card
Giveaway" online promotion.  The perfect combination of peanut butter and
chocolate is providing over 300 lucky Canadians with another perfect
combination - free and gas.  Thanks to Canada's best-selling peanut butter and
chocolate candy, select winners will be able to enjoy free gas retailer gift
cards. Through December 31, 2009, Reese(R) candy lovers will have the chance
to enter to win free gas for one year!  Three grand prize winners will each
receive 52 gas retailer gift cards - one for each week of the year - valued at
$75 each.  In addition, Hershey Canada will be awarding 300 secondary prizes -
30 for each month of the contest - each consisting of a single $75 gas
retailer gift card. Reese(R) brand is sweetening up the daily life of

    "Canadians have remained loyal to the perfectly irresistible combination
of peanut butter and chocolate offered in Reese(R) candy. We want to provide
our fans and supporters with the perfect prize, free gas, to go with our
one-of-a-kind and perfect combination," said Lynn Baumgartner, Vice President
of Marketing, Hershey Canada.

    All participating Reese(R) products are available at mass, grocery, drug
and convenience stores. No purchase is necessary to enter the Reese(R) Gas
Card Giveaway. Consumers can simply go to the contest website to complete and
submit the short entry form, including a UPC Code that can be found on the
outside wrapper of participating products.  Participating products include:
Reese(R) Peanut Butter Cups(R), Reese(R) Crunchy Peanut Butter Cups(R),
Reese's Pieces(R) and Reese(R) Peanut Butter Crunch, Reese Whipps(R), Reese(R)
Miniatures, Reese(R) Bites and Reese(R) 100 Calories Peanut Butter Wafer Bar. 
Entrants must be over the age of majority.  Contest closes December 31, 2009. 
Internet access and skill-testing question required.

    Additional information regarding the promotion is available at
participating retailers and on in-store displays and as well as online. 
Please visit  for official contest rules.

    About The Hershey Company/Hershey Canada, Inc.
    The Hershey Company (NYSE:   HSY) is the largest producer of quality
chocolate in North America and a global leader in chocolate and sugar
confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and more than 12,000 employees. With revenues
of more than $5 billion, Hershey offers such iconic brands as Hershey's,
Reese, Hershey's Kisses, Twizzlers, Oh Henry! and Ice Breakers as well as the
smooth, creamy indulgence of Hershey's Bliss. Hershey is a leader in the
fast-growing dark and premium chocolate segment, with such brands as Hershey's
Special Dark and Hershey's Extra Dark. Please visit us at


For further information:

For further information: Anna Lingeris of The Hershey Company,
+1-717-534-4874 Web Site:

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