Reebok Hungry for Competition

    Reebok is excited to announce its involvement with the 4th Annual Who's
    Hungry BBoy competition

    MONTREAL, Oct. 23 /CNW/ - Reebok is excited to announce its partnership
with the 4th annual Who's Hungry Bboy competition which takes place Friday,
October 24th at the Sala Rossa.
    "Bboy dancing and other forms of underground dance are coming into the
fore-front with today's youth and popular culture," says Selma Filali,
Marketing Director of Reebok Canada. "With shows such as "So You Think You Can
Dance" and "America's Best Dance Crew" dance enthusiasts all over the world
are discovering new ways to move and showcase their talent. Reebok's ties to
dance trace back over 25 years when it created the revolutionary aerobic dance
craze in the early 80s. As dance trends have evolved over the years and new
forms of physical expression have surfaced and gained popular recognition,
Reebok footwear has been there for dancers every step of the way. Our brand is
all about having fun and Reebok is proud to be part of this movement and to
support such a talented group of dancers like Red Mask."
    Red Mask member, Joe Aurelien, the genius behind "Who's Hungry" is really
excited for this year's competition. "We try to do something a bit different
with Who's Hungry each year it takes place," states the dancer. "Last year,
each competitor was able to grab the mic and "judge" their own performance -
because we ourselves are our own true judge." This year promises a similar
format. However, the judges will remain unknown until the end to really
promote creativity among the competitors.
    The winners will be walking away with cash prizes and gift certificates
to the Reebok store at 1482 St. Catherine St. Be sure to come by and check it
out. Doors open at 9pm and the competition will be kicking off at 11pm.

    Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at

For further information:

For further information: Jessica Starkey, Public Relations, Reebok
Canada, (514) 461-8478,

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