Reebok-CCM Hockey announces appointment of Glen Thornborough, Vice President, Sports Marketing

    MONTREAL, July 28 /CNW Telbec/ - Reebok-CCM Hockey is pleased to announce
the appointment of Glen Thornborough as Vice President, Sports Marketing.
Effective September 2, 2008, Glen will be joining Reebok-CCM Hockey in this
newly created senior role and he will be based in the Company's Montreal
Global Headquarters. Reporting directly to the General Manager, Len Rhodes,
Glen will be responsible for leading all activities related to league
partnerships and player endorsements. Glen will also gather key product input
from the world's best pro players. These pro insights become the basis in
setting the highest standards in product development.
    Glen Thornborough draws on several years of experience within the hockey
industry. He joins Reebok-CCM Hockey from the ECHL, where he was most recently
the Senior Vice President of Marketing & Business Development. Glen has a
strong track record that includes major accomplishments in areas of brand
development, market expansion, and relationship management with all major
    "Glen Thornborough possesses all of the attributes that this highly
visible and strategic role requires", said Len Rhodes, General Manager of
Reebok-CCM Hockey. "Reebok-CCM Hockey has the world's leading portfolio of
Sports Properties and we are confident that Glen has all of the personal and
professional qualifications that will allow us to widen the competitive
advantage that we already enjoy versus our key competitors."

    Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names: Rbk
Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey
players than any other company, including superstars like Sidney Crosby and
Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey League
and several NCAA and national teams.

For further information:

For further information: Jessica Starkey, Public Relations, (514)

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