MONTREAL, Feb. 10 /CNW Telbec/ - WOMAN.ca, soon to be one of Canada's top
destinations for women online, and headquartered in Toronto, is pleased to
announce it has signed an exclusive media representation agreement in Canada
with Redux Media Inc., a leading online publisher network and media
WOMAN.ca is an ideal destination for women in Canada, featuring
contributors from across the country as well as social networking tools and
forums promoting a deep level of user engagement. The content is designed
specifically for Canada's influential and discerning population and covers
topics such as health, home, family, fashion, travel, gossip, trends, green
living, and many others. "We're proud to be able to work with a site that has
so much to offer to our advertisers and we're thrilled to be expanding on our
existing relationship with WOMAN.ca," says Claude Dugas, president of Redux
Newly founded by a team that is intimately connected to Canada's fashion
and lifestyle industry, WOMAN.ca offers advertisers unrivaled opportunities to
market directly to a modern, influential female demographic. This will allow
them to introduce relevant brands to its audience either broadly or on a
targeted, integrated basis.
"It was very important for us to identify an advertising partner that
understands the very powerful and rapidly evolving Canadian women's market
online. The entire WOMAN.ca team is delighted to be working with REDUX Media."
Says Yoav Cohen, Founder.
The agreement provides Redux Media the exclusive rights to market and
sell 100% of WOMAN.ca's national advertising traffic in Canada. Given that
Redux has focused on building a strong presence in the online entertainment
sector, this partnership will undoubtedly provide an interesting opportunity
for advertisers wanting to reach a lucrative highly-female skewed audience.
According to comCast, the number of visitors to female-oriented websites has
nearly doubled between 2006 and 2008. Advertisers are therefore fully aware
that this influx of traffic to women sites is favourable since mothers are the
decision makers in the household as far as purchases are concerned.
About Redux Media Inc.
Redux Media Inc. is fast growing international online publisher network
and media representation agency representing top-quality, specialty websites.
It has offices in Toronto and Montreal as well as representation in the US and
Europe. Redux Media Inc. enables advertisers and advertising agencies to reach
target audiences while ensuring website content publishers maximize
advertising revenues. Redux Media offers effective advertising solutions
through reliable media representation, cutting-edge ad serving technology,
inventory management tools and experienced staff.
WOMAN.ca is the destination site for a powerful and empowered generation
- a growing community of women who are more independent, influential and web
savvy than any era before. With modern social media tools and forums as well
as compelling features, WOMAN.ca endeavors to give accomplished, Canadian
women the resources to live and work at the top of their game.
For further information:
For further information: Redux Media Inc.: Claude Dugas, President,
Redux Media Inc., (514) 866-4343 #200, Toll Free 1-866-404-4343 (Canada & US),
email@example.com; http://www.ReduxMedia.com; WOMAN.ca: Joshua Feuer, CEO,
WOMAN.ca, (647) 477-2546, firstname.lastname@example.org; http://www.woman.ca