Reduce Your Speed - Save A Life

    Safe Kids Canada and FedEx Express Canada Urge Parents, Children and
    Drivers to Exercise Caution on the Roads this Halloween

    MISSISSAUGA, ON, Oct. 23 /CNW/ - Each year, 2,412 children in Canada are
injured in pedestrian related incidents.(1) This Halloween, Safe Kids Canada
and FedEx Express Canada are urging parents, children and drivers to obey the
rules of the road while trick-or-treating.
    According to the Traffic Injury Research Foundation, approximately
2.7 million Canadians admit to often driving well over the speed limit; and
two million admit to often speeding up to get through a traffic light(2).
    "The faster you drive the less likely you are to see a pedestrian, let
alone stop in time to avoid hitting one," said Pina Starnino, Vice President,
Canadian Operations, FedEx Express Canada, whose couriers have firsthand
knowledge of driving in residential neighbourhoods across Canada. "Drivers
must reduce speeds, especially in residential neighbourhoods where children
are often walking or playing."
    Research conducted by the World Health Organization suggests that
children who are struck by a car travelling at 50 km/hr have an 80% chance of
being killed. Yet children who get hit by a car travelling at 30 km/hr have up
to a 95% chance of surviving(3).
    "Keeping kids safe this Halloween, and throughout the year, involves a
commitment from parents, children and drivers," said Pamela Fuselli, Executive
Director, Safe Kids Canada. "Teaching your kids how to be safe pedestrians is
an important first step. Practice the safety rules with them and set a good
example by reinforcing safe behaviour."
    Most parents report teaching their children pedestrian safety(4), but a
study of more than 700 parents found that only 16% of the parents knew basic
pedestrian safety facts(5).
    To help parents and children prepare for Halloween, Safe Kids Canada

    -   Select children's costumes with bright colours whenever possible and
        avoid visibility reducing face masks

    -   Look left, look straight into the intersection, look right, and
        repeat before crossing the street while trick-or-treating

    -   Do not cross between parked cars or other obstacles, cross at
        crosswalks or intersections

    -   Stay on the sidewalk or path when walking from one house to another

    To help drivers prepare for Halloween, Safe Kids Canada recommends:

    -   Drive slowly in residential areas where children are more likely to
        be trick-or-treating

    -   Watch out for kids, many of whom may be wearing costumes with
        visibility reducing features

    -   Reduce your distractions and stay alert

    -   Frequently check your speed and reduce it during peak trick-or-
        treating hours

    For more on Halloween safety visit, or call
1-888-SAFE-TIPS (723-3847).
    Safe Kids Canada and FedEx Canada work to promote child pedestrian safety
year-round through the Walk this Way in Canada program. Over the past two
years this has included $35,000 in grants to help ten communities across
Canada improve pedestrian safety on their streets. The program also includes
the annual Canada's Favourite Crossing Guard Contest which is currently
receiving nominations from across the country.

    About Safe Kids Canada

    Unintentional injury is the leading cause of death among children and
youth in Canada. Safe Kids Canada collaborates with community partners across
the country to conduct research, raise awareness, educate families, and
advocate for safer environments. Safe Kids Canada is the national injury
prevention program of SickKids.

    About FedEx Express Canada

    Federal Express Canada Ltd. is a global logistics and transportation
company offering domestic and international shipping and electronic commerce
solutions. The company uses real-time package status tracking systems,
automated customs clearance services and a dedicated air and ground
transportation network to serve Canadian and global markets. FedEx Express is
dedicated to being the nation's "employer, neighbour and shipper of choice".
FedEx Express employs approximately 5,000 people in over 60 facilities

    (1) Transport Canada Road Safety's Traffic Accident Information
        Database (TRAID) 2007
    (2) Traffic Injury Research Foundation. The Road Safety Monitor 2006:
        Aggressive Driving accessed February
    (3) World Health Organization. Speed Management: A Road Safety Manual for
        Decision-Makers and Practitioners. Geneva, Global Road Safety
        Partnership, 2008: 4-5
    (4) Safe Kids Worldwide. Walk a Mile in Their Shoes.
        accessed February 2008
    (5) Gielen AC, DeFrancesco S, Bishai D, Mahoney P, Ho S, Guyer B.
        Children Pedestrians: the role of parental beliefs and practices in
        promoting safe walking in urban neighborhoods. Journal of Urban
        Health. 2004 81 (4): 545-555

For further information:

For further information: Nina Keitner, NATIONAL Public Relations, (416)
586-1908,; Denyse Boxell, Safe Kids Canada, (416)

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