Package's distinctive shape reinforces uniqueness of sweetener
HARTSVILLE, S.C., March 6 /CNW/ -- Consumers in Canada who want to reduce
their caloric intake won't have to look far. Tate & Lyle Canada, Ltd., has
launched Redpath Half, a new sweetener product that has half the calories and
all of the taste of sugar. Tate & Lyle Canada has selected Sonoco's
Linearpak(R) can, a distinctively shaped rigid paperboard container, to
reinforce the uniqueness of Redpath Half from other traditional sugar brands
as well as non-sugar sweeteners.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO )
Sonoco is supplying Tate & Lyle Canada with two sizes of Linearpak cans,
a 401 x 407 (210 grams) and 502 x 514 (400 grams). The non-round Linearpak
cans are made of 100 percent recycled paperboard with a high-barrier foil
liner, which serves to lock out moisture and oxygen and keep the granular
sweetener free of clumps so it is quick to dissolve. A tabbed, peelable
membrane adhered to the rim of the can and a red plastic overcap complete the
Redpath Half package, all of which are supplied by Sonoco.
According to Nancy Gavin, manager of Brand Development, Tate & Lyle
Canada, the selection of Sonoco's Linearpak can was based on its
differentiation in the supermarket sweetener section and ability to enhance
the consumer's experience with Redpath Half.
"When we were evaluating packaging options for our new Redpath Half we
wanted something that was completely different from anything that is currently
used in the sugar category. We also wanted a package which would stand out on
the grocery shelf and, most importantly, a package which was consumer
friendly, easy to use and re-closable. This package from Sonoco met all of our
requirements," Gavin said.
The Linearpak can is sure to draw attention in a category dominated by
traditional paper bags and folding cartons. The rounded corners allow the
Redpath Half graphics to flow seamlessly around the face of the can,
maximizing the presentation of the brand. The superior billboard effect is
heightened by rotogravure-printed labels, which are cleverly designed half-red
and half-white, underscoring the product's reduced calories status. Another
unique attribute: the Redpath Half Linearpak can is designed with two front
faces, one in English and the other in French. The retailer can then display
either side of the product based on the shopper profile.
The Redpath Half Linearpak can continues to please consumers once they
get it home. The membrane top serves as both a freshness barrier and a
security feature, providing visual evidence of tampering. The upright
footprint makes the can easy to store in the pantry or on a counter top. The
Linearpak can's wide mouth makes it effortless to spoon out a single serving
for one's coffee, tea, cereal or fruit. Its flexible plastic overcap securely
snaps on and off the can so there is no leakage of the product and freshness
Redpath Half is available in supermarkets in eastern Canada.
Sonoco, founded in 1899, is a global manufacturer of industrial and
consumer products and provider of packaging services, with more than 300
operations in 35 countries, serving customers in 85 nations. For more
information on the Company, visit www.sonoco.com.
About Tate & Lyle Canada
Redpath Sugar is manufactured and marketed by Tate & Lyle Canada, Ltd., a
wholly owned subsidiary of Tate & Lyle PLC, based in London, England, U.K. The
Redpath Sugar brand has been manufactured since 1854 and continues to provide
Canadians with the highest quality sugar products.
For further information:
For further information: Roger Schrum, +1-843-339-6018,
firstname.lastname@example.org, or Myra Richey, +1-843-383-3333,
email@example.com, both of Sonoco Web Site: http://www.sonoco.com/