While Montrealers gear up for F1 weekend, fans across Canada have an
opportunity to place their portrait on the Red Bull RB3 cars
MONTREAL, June 7 /CNW/ - Red Bull has announced its newest innovation - a
fan car with a difference. For the first time, people, instead of corporations
will dominate the livery of an F1 car at the British Grand Prix giving fans
the ultimate opportunity to support drivers David Coulthard and Mark Webber
while raising $1million for charity.
Instead of the regular red and blue team colours, for one race only the
Red Bull Racing RB3 will be lining up on the grid in Silverstone displaying
brand new bodywork, one that is made up of the faces of more than 50,000 race
Fans can visit www.redbullf1.com and upload a portrait of themselves,
their mates, a family member or another loved one. By using the highly
interactive website which features a rotating 3D models of the RB3, fans can
also choose whether they appear on Coulthard or Webber's car and where their
picture goes - and even save a space for a friend next to them.
It costs (pnds stlg)10 to upload a picture to become a part of the
historic car and all money raised will be donated to Wings for Life - a
charity which supports those affected by spinal cord injuries.
Driver David Coulthard said: "Winning the British Grand Prix is something
I'll never forget so I always look forward to going back to Silverstone. Of
course, it's where I get the most support from my fans so this year, having
them literally on the car with me is a nice way for me to pay them back for
their support over the years.
"I've always been impressed with Wings for Life and its work in trying to
find a cure for spinal injuries so it's great to be able to do something to
Driver Mark Webber says: "They say your biggest rival is your team mate,
so now David and I have got an extra battle between us to see who can get the
most faces on our cars. I promise that whoever signs up will guarantee their
photo a very exciting ride round Silverstone!"
Christian Horner, Red Bull Racing Team Principal says "Through the
support of passionate F1 fans, we are aiming to raise over $1million for Wings
for Life which will really make a difference to the charity's goal of curing
spinal cord injuries.
"On the website, fans can also leave messages, invite friends to join
them or perhaps dedicate a space, so we are trying to create a community
literally on the body of our car."
NOTES TO EDITORS
Wings for Life
As well as giving race fans a unique chance to make their mark on the
race weekend, the campaign has a more serious purpose: to raise $1million for
the Wings For Life charity.
Started in 2005, Wings For Life supports research into a cure for
paralysis caused by severe back injuries. The charity is the brainchild of
former Austrian Motocross rider Heinz Kinigadner whose 23-year-old son Hannes
was crippled in a motocross accident in 2003.
He started the foundation with the help of Red Bull owner Dietrich
Mateschitz and today it is one of the leading organisations supporting
research into curing debilitating back injuries.
Around 130,000 people every year are left wheelchair-bound from a spinal
injury. And as the average age of victims is 33, it means that once active
patients can expect to be confined to a wheelchair for 40 years or more.
About 10 per cent of those paralysed hurt themselves while playing sports
but many more patients, nearly 50 per cent, are injured on the roads and about
one quarter cripple themselves in an accident at home or in the work place.
If Wings for Life is successful in finding a cure, it could dramatically
improve the quality of life for as many as 2.5 million people worldwide,
according to the foundation's scientific director Dr Jan Schwab.
"Only 16 years ago, a broken back was thought to be incurable but now we
know that is not the case," said Dr Schwab. "The question is not if we can
find effective treatments and cures, the question is when."
And if Red Bull Racing can raise an extra $1million in funding for the
foundation, then Dr Schwab and his team will be able to take another step
closer to that goal.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Nina Darby, Red Bull UK,
email@example.com, +44 7793 949950; Katie Tweedle, Red Bull F1,
firstname.lastname@example.org, +44 7766 471 568