WHITBY, ON, Nov. 1 /CNW/ - BMW Group Canada reported today an October
sales record of 2,098 BMW and MINI vehicles, an increase of 2.3% over October
2006. Year-to-date, BMW Group Canada sales are up 17.4% compared to the same
period last year, which translates to a new year-to-date record of
23,096 units sold.
BMW Brand: BMW brand achieves best ever October sales.
The BMW brand also set an October sales record with 1,783 units sold, an
increase of 1.0% over October 2006. The BMW 3 Series Cabriolet, with BMW's
first retractable hard top roof, led the way with the largest sales increase
in October of 468.8%.
Sales of the X5 Sports Activity Vehicle were strong with an increase of
55.9% over October 2006. BMW 5 Series sedan sales increased 50.6% compared to
The BMW brand set a year-to-date record of 19,944 units sold, an increase
of 18.5% over the same period last year.
"The BMW sales incentive program that we implemented in October is
keeping customers buying at their local BMW retailer," said Lindsay Duffield,
President and CEO, BMW Group Canada. "Our record sales results in October
demonstrate the strong value proposition in Canada."
BMW Motorrad Canada sales were up 47.1% in October compared to October
2006. BMW Motorrad Canada set an October sales record with 75 motorcycles
sold. Year-to-date, BMW Motorrad has increased sales by 29.2% to 1,475 units
compared to the same period last year with.
BMW Certified Pre-Owned sales for October were 692 units, down slightly
by 6.7%. Total pre-owned sales for October were 849, a decrease of 9.0%
compared to October 2006. Year-to-date, BMW Certified Pre-Owned sales are up
15.0% compared to the same period last year which translates to 5,518 units
sold. In total, BMW Pre-Owned year-to-date sales are up 7.4% to 7,372 units
MINI Brand: Best ever October sales for MINI, sales up 10.5%.
MINI sales increased 10.5% in October to set an October record of
315 MINIs. Year to date, MINI sales have increased 10.7% compared to the same
period last year, translating to 3,152 units sold.
MINI NEXT certified pre-owned vehicle sales were up 50.0% to 27 units in
October compared to October 2006. Total MINI pre-owned sales for October were
40 units, an increase of 5.3% from October 2006. Year-to-date MINI NEXT sales
have increased 4.0% to 309 units. Total MINI pre-owned vehicle sales were 502
Year-to-date, a decrease of 9.4% compared to the same period last year.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres, 18 BMW motorcycle retailers, and
22 MINI retailers represents the BMW Group across the country.
For further information:
For further information: Stacy Morris, Corporate Communications
Specialist, BMW Group Canada, Office: (905) 428-5076, Cell: (416) 357-1728,