Nearly 850,000 viewers overall make Camp Rock the second-highest non-
sports broadcast in Canadian specialty universe, behind only High School
Highest-rated broadcast for Family Channel's key demographic of 8-14 year
TORONTO, June 24 /CNW/ - Astral Media's Family Channel has further
established itself as the destination for kids, as nearly 420,000(1) viewers,
aged 8-14, tuned in for the June 20 broadcast of Disney's blockbuster Camp
Rock. With a 47 per cent share of viewing(2), the broadcast of this Disney
Channel original movie is now the highest-rated program for this demographic
in the last five years, for both specialty and conventional television,
surpassing last summer's record set by the Family Channel broadcast of High
School Musical 2.
Overall, nearly 850,000(3) P2+ tuned in, making it the second-highest
non-sports broadcast among specialty broadcasters in Canada in the last five
years, bested only by High School Musical 2. The Camp Rock ratings reinforce
Family Channel's ranking as the number one pay and specialty channel in Canada
since the start of this broadcast season4.
"Camp Rock is the latest in what is becoming an enduring and highly
successful legacy for Disney, with hits such as the High School Musical
franchise and Hannah Montana & Miley Cyrus: Best of Both Worlds Concert 3D
film setting the bar for highly entertaining and audience-grabbing event
programming," said Kevin Wright, Senior Vice President, Programming, Family
Channel. "Camp Rock has exceeded expectations and we're delighted that Family
Channel can leverage these programming events to build a robust and
diversified schedule that keeps Canadian kids and their families on the edge
of their seats with 'Never a Dull Moment' experiences such as Camp Rock and
other not-to-be-missed programs throughout the summer."
Camp Rock was the first up for Family Channel's Family Jams, a
summer-long celebration of music centred on major television events including
day-and-date premieres with Disney Channel broadcasts in the U.S. of Hannah
Montana & Miley Cyrus: Best of Both Worlds Concert 3D on July 26 and The
Cheetah Girls: One World on August 22. In addition, the five-part mini-series
Disney Channel Games starts on August 1.
Fans of Camp Rock can return to camp on July 4 at 7:30 pm ET/PT with Camp
Rock: Rock Along. This version of the film cues audiences to sing and dance
along, and airs the same evening the Jonas Brothers kick off their North
American Burning Up tour at Toronto's Molson Amphitheatre.
Family Channel is a premium, commercial-free network offering the best in
family television entertainment in 5.7 million homes across Canada. Dedicated
to celebrating family life and providing a fun experience for all, Family airs
a unique mix of series, movies and specials, with a large portion of
programming supplied by Disney. Family Channel also offers Family OnDemand in
select areas, a Subscription Video on Demand (SVOD) service that provides a
minimum of 30 hours of Family Channel and Playhouse Disney programming. Visit
us at Family.ca.
Family Channel is an Astral Television Network. Astral Media is a leading
Canadian media company, active in specialty and pay television, radio, outdoor
advertising and iMedia. Astral Media's solid and dynamic presence in the
country's major markets rests on its commitment to offer a unique combination
of high-quality, targeted media for all its audiences.
1. Source: BBM/NMR (Infosys): P8-14 AMA Total Canada - June 20 -
8:00 p.m. ET/PT - Family Channel.
2. Source: BBM/NMR (Infosys): P8-14 Share Total TV -Total Canada-
June 20 - 8:00 p.m. ET/PT - Family Channel.
3. Source: BBM/NMR (Infosys): P2+ AMA Total Canada- June 20 -
8:00 p.m. ET/PT - Family Channel.
4. Source: BBM/NMR (Infosys): Season to Date Share Total Canada
M-Su 6a-6a -07/08 Season - Week 1- June 20th 2008 among Canadian Pay
and Specialty channels (STD Share 1.9 P2+ and 16.4 P 8-14).
For further information:
For further information: For artwork and series information, visit
http://tv.astral.com; For additional information please contact: Scott
Campbell at (416) 956-8648 or firstname.lastname@example.org