Reality Television Show Featuring Clearly Canadian Picked up by Leading HD Cable Network

    Tremendous Opportunity for Exposure of Company's Products to Cable TV
Audience on INHD

    VANCOUVER, BRITISH COLUMBIA, March 7 /CNW/ - Clearly Canadian Beverage
Corporation (OTCBB:CCBEF) announced today that leading high-definition cable
network INHD has agreed to finance a reality television series for its MOJO
prime time block that will feature Clearly Canadian and its quest for an
unparalleled corporate turnaround. This reality series will give viewers
full-access to the corporate drama, deal-making and pressure that exists in
the high stakes corporate world.

    Filming of the series, which is being produced by Nick Davis Productions,
begins immediately and it is expected to air in early 2008. The film crew will
follow the Clearly Canadian team and its distribution partners at promotional
events, trade shows, distribution drives, and meetings with national retailers
and acquisition negotiations.

    Having recently announced a spectrum of new business ventures from its
exciting new line-up of Natural Enhanced Waters (dailyEnergy, dailyVitamin and
dailyHydration, a certified organic essence water), its acquisition of DMR
Food Corporation, one of Canada's leading organic and natural snack food
companies, to world famous corporate spokesperson deals with both two-time
NBA/MVP Steve Nash and reigning American Baseball League MVP Justin Morneau,
Clearly Canadian is poised for exciting times ahead.

    "This series is an incredible opportunity for us to give our customers a
personal connection with the company through a unique reality television
series," stated Brent Lokash, President of Clearly Canadian. "With a national
television audience on all major U.S. cable systems, we expect to achieve
immense exposure for our brand and all of our product lines. In tandem with
INHD/MOJO and the producers, we are planning to generate buzz and deliver an
audience from the onset. The publicity and excitement we can achieve,
especially while launching new product lines, is priceless." Lokash continued.

    About INHD/MOJO (

    Since it launched in 2003, INHD was a pioneer in hi-def television and is
among the most widely distributed HD networks on U.S. cable. It consistently
earns high marks from HD viewers for the pristine quality of its 1080i picture
and Dolby 5.1 sound and ranks as a viewer favorite. INHD created a new
primetime, called MOJO, exclusively for the discerning male, with attitude,
wit and style - delivering original shows about lifestyle interests including
high tech, finance, adventurous travel, music, cuisine and spirits. Other
programming includes comedy-reality series, high profile professional and
college sports, movies, concerts and big events. The network is 100%
high-definition and available as part of the high-definition offerings from
such cable operators as Time Warner Cable, Comcast, Cox Communications, Bright
House Networks, Cablevision, Mediacom and Patriot. INHD is owned by iN DEMAND
Networks, whose shareholders are Comcast iN DEMAND Holdings, Inc., Cox
Communications Holdings, Inc., and Time Warner Entertainment -
Advance/Newhouse Partnership.

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets
premium alternative beverages, including Clearly Canadian(R) sparkling
flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and
dailyHydration Natural Enhanced Waters which are distributed in the United
States, Canada and various other countries. Since its inception, the Clearly
Canadian brand has sold over 2 billion bottles worldwide. Clearly Canadian's
recent acquisition of DMR Food Corporation marks the Company's debut into
organic and natural products with a wide range of dried fruit and nut snacks
offerings from Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature
and Glengrove Organics brands. Additional information about Clearly Canadian
may be obtained at

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief that the INHD television show will bring immense
exposure to the company's brands and that the publicity generated by the show
is priceless. These assumptions are subject to many risks, and actual results
may differ materially from those currently anticipated. These risks include,
by way of example and not in limitation, general economic conditions, changing
beverage consumption trends of consumers, the Company's ability to generate
sufficient cash flows to support general operating activities and capital
expansion plans, competition, pricing and availability of raw materials, the
Company's ability to maintain the current and future retail listings for its
beverage products and to maintain favorable supply, production and
distribution arrangements, laws and regulations and changes thereto that may
affect the way the Company's products are manufactured, distributed and sold
and other factors beyond the reasonable control of the Company. Additional
information on factors that may affect the business and financial results of
the Company can be found in filings of the Company with the U.S. Securities
and Exchange Commission and with the British Columbia and Ontario Securities

For further information:

For further information: Clearly Canadian Beverage Corporation,
Vancouver Shareholder Relations: Steve Cook, 800-983-0993 E-mail: or Marketing: Carolyn Corcoran, 604-742-5318 Email:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890