Real Wood Floors: Wood Floors are Green

    ST. LOUIS, June 13 /CNW/ -- It seems that everywhere you turn these days,
someone is claiming that their product is green.  The problem is that many of
these claims can be misleading, and environmentalists have coined a new term
to describe this process:  "greenwashing."  Greenwashing merges the words
"green," representing environmental friendliness, and "whitewashing,"
representing the covering up of wrongdoing.  In simplified terms, greenwashing
is falsely claiming a product is environmentally friendly when it's not.
    The reason for this is clear:  consumers are demanding the use of green
products, but often don't understand what green means.  Being "green" is much
more than just being a rapidly renewable material.  To truly recognize a
product's "greenness," one must look at its entire life cycle, from cradle to
grave.  It's not a matter of simply whether raw materials can be replaced
quickly, but how those materials are used when making a finished product, and
what happens to them once their useful life is over.
    Wood flooring is the only flooring option available that is completely
sustainable.  It comes from a factory called a forest, and uses a renewable
source of energy called the sun.  Most hardwood trees, the material used to
make wood floors, take 40-60 years to mature, and while those trees are
maturing, they produce oxygen.  Best of all, because wood floors can last
hundreds of years, the inventory planted today will be ready to harvest long
before it is needed.
    Solid wood floors also use very few natural resources when being
produced, which adds to their eco-friendliness.  They use less water and
energy to manufacture than other flooring alternatives, and when they reach
the end of their usefulness, wood floors can be burned for fuel or recycled.
    To learn more about the many ecological benefits of wood floors, from
cradle to grave, visit the National Wood Flooring Association's web site at, and click on the ''What's New'' link.
    The NWFA is a not-for-profit trade organization of more than 4,200 wood
flooring professionals working worldwide to educate consumers, architects,
designers, and builders in the uses and benefits of wood flooring.  The NWFA
can be contacted at 111 Chesterfield Industrial Blvd., Chesterfield, MO 63005,
or at 800-422-4556 (USA), 800-848-8824 (Canada), or 636-519-9663
    Contact: Anita Howard

              Communications Director

For further information:

For further information: Anita Howard, Communications Director of
National  Wood Flooring Association, +1-636-519-9663, Web

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