REAL ESTATE HOT SHEETS, Inc. Launches Internet and Print Properties

    New Low Cost Real Estate Advertising Helps to Rationalize the Costs of
Selling Property

    ESTERO, FLA., August 23 /CNW/ - REAL ESTATE HOT SHEETS Inc. today
announced it launched two new "printernet" products, and REAL ESTATE HOT SHEETS, a weekly newspaper.
The REAL ESTATE HOT SHEETS newspaper will be available in more than 425
locations in Collier and Lee counties Florida, as well as online.

    "If pundits are looking for a 'silver lining' to the down turned real
estate markets, then REAL ESTATE HOT SHEETS (REHS) is it, especially for
Southwest Florida," said Michelle Craft, Publisher and CEO.

    Craft said, "One of the many challenges in selling property locally is
the high cost of advertising - especially print advertising, with typical
classified column inches selling in the range of $150 to $400. REHS'
`printernet' products significantly reduce advertising costs, in effect
rationalizing local real estate economics, by offering full color, 2 inch by
2.5 inch, photo classified ads for only $25;" for further details

    Craft, a former marketing vice president with Internet advertising firm
MIVA, Inc. (originally, with her full bio at, used to argue with her bosses
over the very low cost of Pay-Per-Click advertising, with advertising deposits
then starting at $25. "I would ask where in the world can you buy any
advertisement for $25? And, it wasn't a rhetorical question," she said.
"Ironically, today with REAL ESTATE HOT SHEETS' $25 ads, I finally have my

    "The cost of local print and classified advertising is totally
out-of-whack with the return you get," said Michael Straley, a 30-year veteran
of real estate and owner/broker of Offsite Realty, a Naples, Fla., and
Oakdale, Minn., realty firm. "Something had to change, and we're really
optimistic that REHS will make a difference for Realtors. The advertising my
agents are placing with REHS is very economical and in creating these new
services, REHS has made it possible for virtually anyone to advertise."

    "Another major challenge for sellers and their Realtors is driving
traffic to Open Houses," Craft said. "REHS is focusing on this `huge sore
spot' for Realtors with a series of promotional lead generation programs that
reward prospects who visit the Open Houses advertised in the REAL ESTATE HOT
SHEET papers."

    "We've simplified the ad creation process so anyone can place and create
a classified ad in less than five minutes," said REHS' Chief Technology
Officer Anthony Barba. "I've worked with hundreds of agents and sellers, and
not one has ever asked me, do you prefer my property formatted in Extensible
Markup Language or as a tab delimited ASCII file. Real Estate agents just want
to sell their property." Barba is credited with launching, a
real estate and vacation rentals portal, used by print publication such as
Time Warner's "Ski" & "Skiing" magazine.

    For more information on REAL ESTATE HOT SHEETS, visit, or call Michelle Craft at 239-992-9642. For Mike
Straley at Offsite Realty, call 612-749-4141 or visit

For further information:

For further information: REAL ESTATE HOT SHEETS Inc., Estero Michelle
Craft, 239-992-9642

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