Reader's Digest Canada Announces Advertising Revenues Up 1%

           With innovative partnerships, great new publications and
       successful websites and magazines, the Reader's Digest Canadian
       Operation is one of the leading multi-platform multi-brand media
                        organizations in the country.

    MONTREAL, Aug. 31 /CNW Telbec/ - Results posted on Masthead recently
reveal that Reader's Digest has retained its position as number 3 in Canada
and Best Health, the one-year-old publication, was featured on Masthead's list
of the top ten almost made-its. Advertising revenues for all the magazines and
websites were up 1% in fiscal year 2009, an extraordinary achievement in an
industry that is struggling.
    "This is the way we are reacting to the challenging market conditions -
having adapted all of the Reader's Digest properties over the last two years,
to multi-brand, multi-platform media outlets catering to specific target
communities and advertisers, with original, relevant, interesting content,"
said Tony Cioffi, CEO of Reader's Digest Canada.
    Comprising five magazines, affiliated websites, and several partnership
initiatives, the Reader's Digest Canadian Operation is well positioned to
provide great content to target demographics in the medium in which they are
most comfortable. Further announcements on properties are due in the next few

    Reader's Digest

    Reader's Digest magazine continues to reign as market leader in audience
and reader engagement. The magazine topped the PMB list once again this year
as the most-read magazine in Canada, a position it has held since the first
national PMB study conducted in 1973. Reader's Digest not only delivers the
number one audience overall but is also number one against key segments like
Women 18-34, Upper Income Adults ($100,000+ Household Income) and Women 25-54
with Children.
    "As Canada's most trusted magazine, Reader's Digest will continue to give
its readers unique, insightful stories, such as the Campus Safety feature in
our October issue, and inspiring stories about ordinary or influential
Canadians that make a difference in our world," said Robert Goyette,
Editor-in-Chief, Magazines.

    Best Health

    Just over a year old and unique in design and editorial offering, Best
Health magazine provides Canadian women with breakthrough articles on
attaining and sustaining a healthy lifestyle and is filled with relevant,
meaningful editorial presented in an enticing environment. Reader and
advertising response to both the website and the magazine has been phenomenal.
Offering "real answers for real women" in a sleek, informative and enjoyable
format, the magazine is divided into four sections: Look Great, Get Healthy,
Eat Well and Embrace Life, with the added benefit of original articles and
forums at
    "The active and engaged Best Health community is particularly important
to us. So many women have written to tell us that this new Canadian magazine
is great value because of its 'four-magazines-in-one' approach, and say that
it has truly enhanced their lives and inspired them. Our readers and our
on-line community reach out to us and to each other all the time with ideas
and comments, and we use this feedback when deciding on content for each issue
of Best Health," said Bonnie Munday, Editor of Best Health Magazine.

    Our Canada/More of Our Canada

    The most unique, proud-to-be-Canadian magazine ever! "We have so many
wonderful partnerships here at Our Canada; this is without doubt the ultimate
Canadian reader's magazine. Daily, I receive emails and letters from Canadians
telling me how much they love our magazines and read them from cover to cover.
The concept of Our Canada is resonating," - Simon McDermott, Production Editor
of Our Canada.
    With over 280,000 loyal subscribers, Our Canada has featured thousands of
Canadians' stories and photos in the last five years, and since the launch of
the All-Canadian Pet-tacular Contest, website visits to have
doubled over the summer. Our Canada delivers to a highly engaged audience
committed to their community and country. In every issue, readers celebrate
their "pride of place" by sharing their personal stories with fellow
Canadians. More than a magazine, Our Canada is a community, a place to meet
new friends, where everyone gets to tell his or her story. Measured for the
first time by PMB, Our Canada broke the one million reader mark with a total
audience of 1,016,000 readers.
    "The RD Media sales team is focused on delivering innovative and solution
oriented programs for our clients that leverage the unique aspect of our suite
of assets: magazine, digital, database and content. We believe that we are
extremely well positioned to support our clients' needs and grow all aspects
of our business in the future," said Larry Thomas, Vice President and
Publisher Ad Sales.

    Tony Cioffi, CEO of Reader's Digest Canada is available for comment.

For further information:

For further information: Debby de Groot, MDG & Associates, (416)

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The Reader's Digest Association (Canada) ULC

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