Reader's Digest Association Partners with Williams Lea for Global Business Process Outsourcing Contract

    Industry first: global promotional printing outsourcing initiative with
world's largest global publisher

    NEW YORK & PLEASANTVILLE, N.Y., October 29 /CNW/ - Global Corporate
Information Solutions provider Williams Lea has entered into a multi-year
exclusive partnership with The Reader's Digest Association, Inc. (RDA), the
world's largest global publisher and direct marketer. The relationship
represents a managed cost base of more than $1 billion over the contract
duration and will see Williams Lea deliver outsourced print procurement and
marketing solutions to RDA's operations in 19 countries across the United
States and Canada, Europe, Middle East, Asia Pacific and Latin America.

    In one of the most complex process reengineering projects of its kind,
the global BPO deal has set an industry first in terms of solution and scale.
In creating the Print Utility, Williams Lea will assume the promotional
printing operations of RDA's direct-mail business, providing RDA with
increased leverage and purchasing power by virtue of Williams Lea's expertise
and global scale. The Print Utility program is expected to both help RDA
improve its business processes worldwide as well as reduce its costs by
approximately $130 million over the first three years.

    Williams Lea was selected after RDA conducted a global review of
suppliers and outsourcing firms. The implementation program will involve the
transfer of 100 RDA employees augmented by 70 new staff from Williams Lea.

    "We are delighted that Reader's Digest Association has chosen Williams
Lea as a partner to engage in this critical element of its business process,"
said Tim Griffiths, CEO at Williams Lea. "From our perspective, being awarded
this contract reaffirms the considerable cost and operational benefits that a
global organisation can achieve by managing its promotional printing within a
truly integrated process."

    "The Print Utility project with Williams Lea is an innovative partnership
on a global scale in the handling of print promotion," said Mary Berner,
President and Chief Executive Officer at RDA. "The project reflects RDA's firm
commitment to reduce costs and improve our business processes worldwide in
support of our plan for sustainable, long-term growth."

    "We are very pleased to be working with Williams Lea, which throughout
our discussions showed strong interest in our company and sensitivity to our
business and employees," said Albert L. Perruzza, Senior Vice President of
Global Operations and Business Redesign, at RDA. "We are approaching this
relationship in the spirit of a partnership, with a shared goal of creating
solutions that ultimately are best for our company, our customers and our

    The implementation process is now under way with six of the 19 locations
set to go live this month. Full implementation is planned by March 2008.

    About Williams Lea

    Williams Lea is the leading global provider of Corporate Information
Solutions. As a BPO organisation, we combine consultancy, unique expertise and
the latest integrated technology to develop solutions that transform the way
organisations communicate and exchange their printed and electronic
information. Williams Lea employs over 10,000 staff across Europe, the US and
Asia Pacific with key centres in London, Dublin, Paris, Frankfurt, Bonn, New
York, Chicago, Los Angeles, Tokyo, Sydney, Hong Kong, Beijing and Chennai. We
work with many world leading organisations in sectors such as financial
services, investment banking, legal and professional services, retail
telecoms, automotive, energy, utilities and pharmaceuticals. In March 2006,
Williams Lea announced an exclusive agreement with Deutsche Post World Net,
the leading logistics group, to acquire a majority stake in the business. For
more information, visit

    About Readers Digest Association

    The Reader's Digest Association, Inc. is a global publisher and direct
marketer of books, magazines, music collections and video with customers in
more than 70 countries. The company publishes 79 magazines, including 51
local-country editions of its flagship, Reader's Digest, the world's most
widely read magazine. RDA's headquarters are located near Pleasantville, New
York. For more information, visit

For further information:

For further information: Williams Lea Karen Hopp, 212-537-8041 or David Cunningham, +44 (0) 20 7772 4363 or The Reader's Digest Association, Inc.
William Adler, 914-244-7585

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890