Read All About it: Family Literacy Day 2009 a Major Success

    National celebration of adults and children reading together results in
    over 1,500 community events; Canada closing in on new Guinness World
    Record with official tally now in progress

    TORONTO, Jan. 29 /CNW/ - ABC CANADA Literacy Foundation and Family
Literacy Day Founding Sponsor Honda Canada are pleased to announce that Family
Literacy Day (FLD) 2009, the eleventh year for the initiative that celebrates
families reading and learning together on a daily basis, was a major success.
    "Congratulations to the more than 1,500 libraries, literacy
organizations, schools, homes and workplaces who led literacy-themed Family
Literacy Day events. Canadians highlighted the importance of parents and
children reading together in a very big way," says Margaret Eaton, President,
ABC CANADA Literacy Foundation. "A special thank you to our Family Literacy
Day Founding Sponsor Honda Canada and Official Family Literacy Day World
Record Attempt Sponsor Oxford Learning for their valued support of the
literacy cause."
    "Honda Canada is proud to support Family Literacy Day and to have watched
it grow over the last 11 years has been very rewarding," says Jerry Chenkin,
Executive Vice President, Honda Canada. "Thanks to the enthusiasm and efforts
of ABC CANADA, literacy organizations and community partners, this national
initiative has supported an important investment made by our Honda family - an
investment in literacy and learning."
    January 27th was also marked as Family Literacy Day by the Honourable
Diane Finley, Minister of Human Resources and Skills Development. Though FLD
is officially celebrated on January 27 annually, many events also take place
in the days and weeks leading up to the actual day. The Family Literacy Day
World Record Attempt was a prelude to FLD to engage Canadians in 30 minutes of
reading together between 2:00 pm EST on January 23 and 2:00 pm EST on January
24, 2009 to help break the Guinness World Record(TM) for "Most Children
Reading with an Adult, Multiple Locations."
    Pre-registration numbers for the FLD World Record Attempt indicated that
more than 190,000 participants planned to participate, which more than doubles
the current U.S. record of 78,791 adults and children reading together.
    Before numbers can be finalized however, event coordinators in each
participating location must submit documentation from their FLD World Record
Attempt event, including registration forms, witness statements and photos, to
ABC CANADA by February 6, 2009. ABC CANADA will compile the information and
send to the Guinness World Records' head office in London, England for
verification, a process that may take several weeks.
    "This is a wonderful Guinness World Record Attempt - so many Canadians
reading all at the same time. We applaud ABC CANADA's commitment to literacy
and Canadians' support of this attempt. We still have to validate the results
with London, but at this stage, it certainly looks as though we may have a new
record!" says Carey Low, Canadian Record Keeper, Guinness World Records.
    For more information, visit

    About Family Literacy Day

    Family Literacy Day, held annually on January 27, was developed by ABC
CANADA Literacy Foundation and Honda Canada in 1999 to encourage families to
read and learn together on a daily basis. Last year, for Family Literacy Day's
tenth year celebrations, it is estimated that over 275,000 Canadians
participated in literacy activities at home and in schools, libraries and
literacy organizations across the country. For more information, visit

    About Honda Canada

    Honda is the world's pre-eminent maker of engines for automobiles,
motorcycles and power equipment. With 135 manufacturing facilities in 28
countries worldwide, Honda now attracts more than 23 million customers
annually. Honda Canada manufactures the Honda Ridgeline, Civic sedan and
coupe, the Acura CSX and MDX, in addition to fuel-efficient four cylinder
engines at its three plants in Alliston, Ontario.

    About Oxford Learning

    Since 1984, Oxford Learning has been using cognitive learning techniques
to help children develop new ways of thinking, concentrating, listening, and
remembering. Oxford Learning goes beyond tutoring to help students reach their
learning potential, not just for one grade or one year, but for a lifetime.

    About ABC CANADA Literacy Foundation

    ABC CANADA Literacy Foundation is Canada's private-sector voice
championing adult literacy. The national charity envisions a Canada where
individuals, regardless of their circumstances, are provided the opportunities
to increase the skills that prepare people for realizing their full potential
at work, at home and in the community. To learn more, visit

For further information:

For further information: Media Contacts: Karen Benner, Manager of
Corporate Communications, ABC CANADA Literacy Foundation, Office:
1-800-303-1004 ext. 122, Mobile: (647) 588-7277, Email:; Ashley Tilley, Communications Coordinator, Phone:
(416) 218-0010 x 127, Office: 1-800-303-1004 x 127, Mobile: (905) 767-4225,

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