RBC Rewards To Become Even More Rewarding

    More Choice, More Partners, More Products & More Travel Than Ever

    TORONTO, Oct. 2 /CNW/ - RBC's highly successful RBC Rewards program is
expanding to give its cardholders even more rewards. These include new
experiences, retail partners, gift certificates, and exclusive "financial
    "RBC Rewards cardholders have been telling us they want to use their
points to make payments against other RBC products and we listened," said
Cathy Honor, head, Cards and Payment Solutions. "RBC Rewards points can now be
used to redeem points against payments to Royal Credit Line, personal loans,
or even RBC Homeline plans. This is in addition to the Registered Retirement
Savings Plans (RRSP) and Registered Education Savings Plans (RESP) options we
introduced in 2003."

    Also new this fall from RBC Rewards are:
    -   Over 20 "RBC Experiences" - including spa treatments, wine tasting
        and skydiving.
    -   Toyota gift certificates that can be redeemed for parts, service,
        buying or leasing a vehicle, even an energy efficient hybrid - at
        over 235 dealers across Canada.
    -   Cadillac Fairview Shop! cards - a mall card that can be used at any
        store within Cadillac Fairview's 29 shopping malls in Canada.

    "We are committed to giving our clients the widest range of possibilities
whether they're collecting experiences, memories or merchandise," added Honor.
"RBC Rewards was already the most flexible and generous program of its kind in
Canada. With these new choices our clients truly benefit from one stop reward
    The new redemption options are being added to the popular core travel
rewards which include flights, cruises, tours, hotel accommodations, and car
rentals. RBC Rewards earned on RBC's premium Visa travel card - Platinum Avion
- provide consumers with even more value - in some cases more than twice as
much - when redeemed for air travel. Points can also be converted to British
Airways Executive Club Miles and Cathay Pacific Asia Miles, or redeemed for
travel on virtually any airline worldwide with no blackout periods and no seat
    In addition to travel, the RBC Rewards program already includes over 280
brand name merchandise and items, and a full range of gift certificates and
cards from some of Canada's best known retailers such as Hbc, Future Shop,
Starbucks and Home Hardware.
    One RBC Rewards point is earned for every one dollar charged to a RBC
Visa Platinum Avion, Gold Preferred, Platinum Preferred and Classic II Visa
cards. For further information about RBC Rewards, please visit

For further information:

For further information: Media contact: Judi Levita, (416) 974-8810

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