RBC Insurance Wins BISA Award of Excellence

    Company Recognized for Innovation in Bank Insurance Distribution

    MISSISSAUGA, ON, March 14 /CNW/ - RBC Insurance has been selected as the
winner of the 2006 Large Institution Program of the Year Award by the Bank
Insurance and Securities Association (BISA). RBC Insurance won this Award of
Excellence for innovation and leadership in providing 13 million Canadian RBC
customers with insurance advice, choice and solutions.
    "RBC Insurance is proud to achieve this recognition, which is a testament
to our bank insurance leadership and innovation," said Neil Skelding,
president and CEO, RBC Insurance. "We are focused on providing Canadians with
greater choice in terms of where and how they can access insurance products
and services, by opening new retail insurance branches, increasing our online
and telephone options and offering general insurance advice through bank
    Authorized insurance products, such as mortgage, loan and travel
insurance, are offered in over 1,100 RBC bank branches. Due to Canadian Bank
Act restrictions, RBC Insurance cannot distribute a full range of insurance
products through the RBC bank branch network. Instead, the company has
utilized new distribution channels to offer clients greater access to
insurance choices.
    "This client-centred approach provides RBC clients and other consumers
with innovative insurance distribution options for getting insurance advice,
reviewing their individual insurance needs and buying insurance products in
the way that is most convenient for them," said Louise Mitchell, head, Bank
Insurance Distribution, RBC Insurance.
    The annual BISA awards celebrate program achievements based on an
institution's market, size and mission. Winners are chosen on the basis of
excellence and leadership within the bank insurance and securities industry.
RBC Insurance was chosen from over 15 North American institutions that made it
to the final round of the awards process. RBC Insurance received its award at
the BISA Annual Convention on March 12, 2007.

    About the Bank Insurance and Securities Association (BISA)

    The Bank Insurance and Securities Association (BISA) is North America's
leading trade association dedicated to serving the needs of those responsible
for marketing securities, insurance and other investment and risk management
products through commercial banks, trust companies, savings institutions and
credit unions. The membership includes financial institutions of all sizes,
their broker/dealer, insurance, and mutual fund subsidiaries, and firms
providing products and/or services to support these operations. For additional
information about the annual BISA Awards of Excellence, the qualifications of
winners, and the selection process go to

    About RBC Insurance

    RBC Insurance provides a wide range of creditor, life, health, travel,
home, auto and reinsurance products and services to more than five million
clients in Canada, the U.S. and internationally. These products and services
are offered through a wide variety of distribution channels, including the
telephone, independent brokers, travel agents, a proprietary sales force and
the Internet. More information is available at www.rbcinsurance.com.

For further information:

For further information: Kerry Gaetano, (905) 816-5583,
kerry.gaetano@rbc.com; Matt Gierasimczuk, (905) 816-5650,

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