RBC Direct Investing to Introduce Lower Commission Rates

    More Clients will Benefit from Reduced Rates

    TORONTO, Sept. 28 /CNW/ - RBC Direct Investing is introducing lower,
simplified commission rates for self-directed investors. The new preferred
pricing will be available to clients who qualify on the basis of either trade
volume or assets and will allow even more clients to take advantage of reduced
    Under the new fee structure, clients with assets of $100,000 or more with
RBC Direct Investing, or clients who trade between 30 and 149 times per
quarter, will pay a flat rate of $9.95 per Canadian or U.S. equity trade.
Options trades for these clients will be $9.95 plus $1.25 per contract.
Additionally, clients who make 150 or more trades per quarter will pay a flat
rate of $6.95 per Canadian or U.S. equity trade; option trades will be $6.95
plus $1.25 per contract. These new commissions come into effect on December
22, 2007 for trades conducted through RBC Direct Investing's online investing
site or through its automated telephone service.
    "If there ever was a time to be a self-directed investor, it's now," said
Doug Coulter, president and CEO, RBC Direct Investing. "This latest move
continues our aggressive strategy to provide investors with greater value and
rewards for their business. We're committed to delivering ongoing enhancements
and exceptional value for investors who choose to manage their own
    Earlier this year, RBC Direct Investing introduced lower pricing on over
40 RBC Funds. The management fees of Series D units, available exclusively
from RBC Direct Investing, range from 0.60 per cent to 1.25 per cent for
investors who purchase a minimum of $10,000 per fund.
    "With Series D pricing and new lower commissions for more clients, we
believe RBC Direct Investing is well positioned to offer self-directed
investors the best value in the online brokerage marketplace," Mr. Coulter

    About RBC Direct Investing

    RBC Direct Investing, one of Canada's leading discount brokers, is a
wholly owned subsidiary of Royal Bank of Canada. RBC Direct Investing provides
leading-edge tools and resources for investors who prefer to manage all or a
portion of their investment portfolio. Clients have access to their
investments 24/7 online or by phone and can choose from a broad range of
investment products including stocks, bonds, GICs, T-bills and over
2,500 mutual funds. Visit our website at www.rbcdirectinvesting.com.

For further information:

For further information: Media contact: Judi Levita, (416) 974-8810

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