TORONTO, March 20 /CNW/ - To commemorate World Water Day on March 22, RBC
has published its first RBC Letter for 2008, "The Blue Planet", which gives an
overview of the water issues facing the globe today.
RBC Letter has been examining topics related to natural resources and the
environment since 1944 and has been a venerated essay series produced by RBC
since 1920. It is read by people around the world and had a circulation of
more than 600,000 when it was produced in print. The Letter has been available
on the Internet since 1998.
RBC announced its interest in water with the launch of the RBC Blue Water
Project in October, 2007, a 10-year, $50 million grant program to support
projects dedicated to water conservation, watershed protection, access to
clean drinking water, and other fresh water-related issues in Canada and
around the world.
In February 2008, RBC convened an advisory panel of international water
experts to help the company develop a strategic approach for its Blue Water
Project activities and recommend key program eligibility and assessment
The criteria for the "Leadership Grants" component of the RBC Blue Water
Project will be made public through rbc.com on Earth Day, April 22, 2008, and
proposals will be accepted after that time. Criteria for the "Community Action
Grants" component will be made public in June, 2008. Under the RBC Blue Water
Project, the company has already committed $10 million to the ONE DROP
Foundation and $500,000 to Tides Canada for its Great Bear Rainforest
initiative in British Columbia.
The Blue Planet can be found at
For further information:
For further information: Media contact: Jackie Braden, Media Relations,
RBC, (416) 974-2124