Rare Method Wins National Television Assignment for Western Governors University

    SALT LAKE CITY, May 12 /CNW/ - Rare Method (TSX-V: RAM) has been selected
by Western Governors University (WGU) to promote the university through the
production of a television commercial campaign. Established in 1997 by 19 US
Governors, WGU is a fully accredited, online university driven by a mission to
expand access to higher education through online, competency-based degree
programs. WGU has flourished into a national university, serving over 13,000
students from all 50 states by offering students more than 50 bachelor's and
master's degree programs.
    "This is a significant opportunity with WGU and could not be a better fit
for us," comments David Blain, Executive Vice President of Business
Development for Rare Method. "Our extensive experience in branding,
advertising, online marketing and web development gives us a unique
perspective and ability to help tell the story about their innovative online
approach to education. This is an excellent example of how integrated
marketing is required by all companies and how we are positioned to provide
that service."
    The relationship between Rare Method and WGU will focus primarily on the
promotion of the WGU brand through the creation and implementation of national
TV ads that will run in conjunction with other assets such as radio and print
advertisements through out the United States.

    About Western Governors University

    WGU is the only accredited online university in the U.S. offering
competency-based degree programs. The private non-profit university has been a
leader in online education for more than 10 years. WGU is the recipient of the
USDLA 21st Century Award for Best Practices in Distance Learning for 2008,
awarded in recognition of WGU's success in expanding access to higher
education. WGU has been honored as one of the 2008 Top 20 Military Friendly
Colleges and Universities by Military Advanced Education magazine. WGU
sponsors the Online Student Survival Guide, a blog that addresses many of the
questions and daily concerns online students from any online college or
university face.
    Now serving more than 13,000 students, WGU was founded by 19 U.S.
governors, and is supported by more than 20 leading corporations and
foundations. They include institutions such as AT&T, BearingPoint, Dell, Bill
and Melinda Gates Foundation, Hewlett-Packard, HCA, Microsoft, Oracle, Qwest,
SunGard Higher Education, Sun Microsystems, and Zions Bank. WGU offers
bachelor's and master's degrees in business, information technology, teacher
education, and health professions, with students in all 50 states. More
information is available at www.wgu.edu.

    About Rare Method Interactive Corp

    Rare Method is a leading integrated agency that leverages technology to
make marketing more effective and accountable. Rare Method offers a full range
of marketing services including marketing strategies, creative, technology
development, media planning & management, campaign analytics, reporting &
optimization. Rare Method has approximately 70 employees in Calgary, Alberta
and Salt Lake City, Utah and was recognized in 2008 as one of the top 25
employers in Canada by the Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates and as one of Canada's fastest
growing companies by Profit magazine. www.raremethod.com

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Rare Method Investor & Media inquiries: Mr. Tom
Short, President, Rare Method, (403) 543-4500, or investors@raremethod.com

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Rare Method Interactive Corp.

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