Rare Method Staffs Up for Growth

    CALGARY, Sept. 24 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM) is pleased to announce
the addition of several key staff members to enhance our capabilities,
operations and administration to support our growing accounts.
    "We are pleased to continue to add exceptional talent to our bench,
especially in such a tight resource market," said Tom Short, President "our
ability to attract top talent to our company is a direct reflection of the
quality of our operation and the opportunities ahead of us."
    James Leal-Valias joins Rare Method as a Creative Director following
seven years with Critical Mass; an Omnicom owned digital agency and one of the
top 10 digital agencies in North America. James worked with a variety of their
premier clients such as Mercedes Benz, Dell, USAA, and New Balance.
    Joining James from Critical Mass is Wilson Tang, who brings Digital
Strategy and Planning skills to Rare Method and Michael Tighe who has also
joined our Media Department enhancing our SEO, Social Media and Paid Search
capabilities. Wilson and Michael gained their extensive experience working
with clients such as Rolex, Mercedes-Benz and Dell to name a few.
    In our Client Services group we are pleased to have Chris Dykstra and
John Hutchings join the team. Chris joins us after several years with Suitcase
Interactive, an up and coming interactive studio in Calgary, leading their
account group and working with clients such as Shaw Communications, Pattison
Outdoor, Calgary Zoo, Super Channel and United Way. John comes to us from
Toronto, bringing over 15 years of sales, marketing, business information
consultancy and interactive strategy to the table. John has worked on both the
client and agency side for Fortune 500 companies such as Bayer, Dow Chemical,
Hoffman - LaRoche, Johnson & Johnson and Pfizer.
    We are also pleased to announce the addition of Jamal Siadat to our
Project Management Office. Jamal joins us from Burntsand, a leading business
consulting and technology services company that designs, architects, and
implements information technology solutions. Jamal has a great combination of
professional and academic experience, with both Bachelor's and Master's
degrees in Computer Science and is currently working on his PhD in project
    We have also enhanced our finance team with the addition of Scott Budau,
who joins us as Controller. Scott, a chartered accountant and formerly the
Controller for the Calgary Flames, brings a wealth of financial reporting and
management experience to Rare Method having worked for several years with
Deloitte & Touche, a global leader in finance, assurance and consulting.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive agency that designs,
builds, implements and optimizes strategic interactive marketing programs that
acquire, convert and retain customers. Rare Method offers a full range of
marketing services including marketing strategies, creative development,
technology development, media planning and management, implementation of
interactive marketing programs and campaign analytics, reporting and
optimization. Rare Method has 100 employees in Calgary, Alberta and Salt Lake
City, Utah and was recognized as Alberta's 2nd fastest growing company by
Alberta Venture magazine in 2007, and in 2008 was recognized as one of the top
25 employers in Canada by the Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates and as one of Canada's fastest
growing companies by Profit magazine. www.raremethod.com

    %SEDAR: 00014945E

For further information:

For further information: Rare Method Investor inquiries: Mr. Tom Short,
President, Rare Method, (403) 543-4500 or investors@raremethod.com

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Rare Method Interactive Corp.

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